Netguru is a trusted partner in digital commerce. The company helps leading brands modernize B2B solutions, marketplaces, and retail ecosystems. Since 2008, it has empowered businesses with cutting-edge technology, AI-powered personalization, and world-class engineering and design teams. A certified B Corporation®, Netguru is trusted by major brands including IKEA, VW, OLX, Delivery Hero, Żabka, Wolt, Careem, and Vinted.How freelancing works at Netguru?As a , you can choose what works well for you. You decide when, where, and how you work on projects and tasks.We match you with work that fits your skills. Plus, you have access to various opportunities across different industries and companies. That means you will not only gain more experience, but also develop various skills.But there's more. Netguru freelancers can benefit from full-time collaboration and really be a part of the team.So, are you ready to make an impact? Join Netguru, and let's build beautiful software together.We are looking for Senior Marketing Data Analyst.Location: Remote (CET working hours), candidate needs to be located in one of the following countries: Europe: ALB, HRV, CYP, CZE, DNK, EST, FIN, GRC, ISL, LTU, LVA, MLT, DEU, NOR, POL, ROU, SRB, SVK, SVN, SWE, HUN Asia: AZE, GEO, ISR, JPN, KAZ Engagement: minimum 6-month duration and likely extension; full-timeContract type: B2B onlySalary rate: 36–45 EUR/hourRequirementsMust-haves: 5+ years of experience in marketing analytics, data analysis, data science, consulting, or a related quantitative role, with strong exposure to marketing use cases. Strong proficiency in SQL and Python, with the ability to work efficiently with large, complex datasets and validate model outputs. Hands-on experience with marketing experimentation, in particular geo experiments/geo testing, including: designing and evaluating geo-based tests, applying causal inference techniques to assess incrementality and impact, collaborating with internal teams and external agencies to ensure experiments are correctly set up, executed, and interpreted. Channel experimentation and optimization experience, with the ability to translate experimental results into actionable recommendations across marketing channels. Solid understanding of Marketing Mix Modeling (MMM) concepts and outputs, including how MMM is used for strategic decision-making (note: this role does not require building MMM models, but ensuring their correctness, interpretation, and business applicability). Strong analytical judgment to ensure models and experiments are reliable, valid, and fit for purpose, including defining success metrics and measurement frameworks. Strong interpersonal skills, with the ability to work cross-functionally and influence both technical and non-technical audiences and ability to lead strategic projects to completion with cross-functional teams. Data analysis skills: strong data analysis skills to work with large datasets and ensure that the models are accurate and reliable. Communication skills & consultative approach: be able to communicate effectively with stakeholders, including vendors, analytics teams, and business stakeholders. Acting as a trusted expert and consultant to stakeholders. Very good command of written and spoken English (C1) is required. BenefitsIn return, we offer: Flexibility: 100% remote work. Professionality: dev-friendly processes, like Continuous Integration and Code Review, work in line with Agile methodology. Diversity: projects from various industries like fintech, healthcare, insurance, or education. Growth: work with a team of experts and continuous development of your hard and soft skills. Knowledge: knowledge sharing sessions, internal knowledge base. In case of questions, drop us a line at [email protected]!If you need any disability-related adaptation at any step of the recruitment process – simply let the recruiter know! We'd be happy to help.