(Senior) CRM Manager (m/w/d)

Your mission

• You plan, create, and optimize email and WhatsApp campaigns across the entire customer lifecycle (e.g., newsletters, automations, and lifecycle flows).
• You continuously develop and refine our CRM strategy with a strong focus on retention, activation, and customer loyalty.
• You analyze campaign performance using key KPIs (e.g., open rate, CTR, conversion rate, CLV) and derive data-driven insights and optimization opportunities for future campaigns.
• You design and manage A/B tests to continuously improve our CRM initiatives.
• You actively contribute to improving the customer experience in a fast-growing, dynamic company.

Your profile

• You hold a degree in Marketing, Communications, Business, or a related field.
• You have several years of experience in CRM, email, or lifecycle marketing, ideally within an e-commerce or DTC environment.
• You have a strong analytical mindset and are comfortable working with data to drive decisions.
• You have experience analyzing and optimizing CRM campaigns based on key performance metrics (e.g., open rate, CTR, conversion rate, CLV).
• Experience with CRM or marketing automation tools, as well as A/B testing and segmentation, is a plus.

Why us?

• Work in a dynamic, fast-growing company with a strong focus on innovation
• Be part of a brand that stands for empowerment, fun, and sustainable growth
• Beautiful office in the heart of Munich
• Free coffee, tea, fruit, breakfast — and occasionally other treats
• Laptop with the operating system of your choice
• Corporate benefits program with a variety of perks (e.g., Germany ticket or Wellpass)
• Delicious “Bears with Benefits” products — free and of your choice
• Steep learning curve and real opportunities for professional growth
• Flat hierarchies and fast decision-making processes
• A passionate, ambitious team with an open and positive feedback culture