Senior Brand Image Specialist ( m/w/d) Wertheim

Introduction

For our Store Wertheim we are currently looking for an experienced Senior Brand Image Specialist/ Visual Merchandiser (m/w/d) to join our Ralph Lauren Family.

Your tasks

In this challenging position you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent.

Champion and uphold Model Store standards, coaching the in-store team on brand expectation and maintain all visual displays in store including mannequins styling, props and product. Support the store team with all Brand Presentation actions and provide store specific solutions.

Take a key role in the commercial evaluation of the store and its space mix. Regularly communication with the Brand Image Manager and undertake any additional tasks set out.

In-Store visual presentation

• Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
• Create and develop seasonal floorplans
• Manage and implement seasonal change-over (visual strategies)
• Ensure all product presentation guidelines are implemented and maintained
• Manage the presentation of POS material
• Planning and implementation of new corner openings
• Drive sales through invigorating in-store visual merchandising presentations

Training

• Organize, prepare and conduct seasonal training seminars for in-store staff
• Cascade seasonal and quarterly product flow directives as well as changes to teams
• Constantly train all Ralph Lauren sales staff and management on new directives
• Developing in-store training material
• Ensure that the staff is utilizing Retail Web and Corporate directives when applicable

Reporting & Communication

• Regular analysis and report on sales volume compared to stock levels
• Feedback call outs and store needs to Regional corporate management
• Communicate Visual and sales Results by creating weekly visit Report

Experience, Skills, and Knowledge

• Store based visual merchandising/brand presentation management experience (at least 2 years experience, for the senior role 10+ years)
• Fluent in English, speaking and writing
• Open to travel to support other stores within the Region
• Experience managing commercial performance, display dressing and styling across multiple items
• General computer proficiency focusing on Word, Excel, Power Point
• Comprehensive understanding of visual merchandising/brand presentation training methods