PR Manager - Luxury Yachting & Lifestyle Brand

PR Strategy & Execution

• Support the PR Director in developing, delivering, and executing PR plans for:

• Sunreef's product roadmap

• Yacht launches and deliveries

• Brand campaigns

• Strategic partnerships

• International events and activations

• Ensure activities align with the PR strategy, commercial objectives, brand positioning, and long-term visibility goals

Media Relations

• Support the PR Director in building and maintaining strong relationships with top-tier international media, including:

• Marine & yachting press

• Luxury and lifestyle publications

• Design and architecture media

• Business and innovation outlets

• Assist in securing high-quality, editorial-grade coverage across priority markets

• Coordinate journalist and editor inquiries under the PR Director's direction (PR Director serves as primary point of contact)

Press Office & Content Ownership

• Managing incoming media requests:

• Interviews

• Press inquiries

• Image and asset requests

• Statements and clarifications

• Own and produce (with PR Director approval) :

• Press releases

• Media alerts (mailings)

• Official statements

Q&As and briefing documents

• Ensure accuracy, consistency, approvals, and brand alignment across all communications

Press Assets & Brand Narrative

• Maintain a ready-to-deploy press kit, including:

• Yacht model specifications

• High-resolution imagery and video

• Brand and company background

• Sustainability narrative and proof points

• Leadership biographies

• Work closely with internal teams (design, engineering, sustainability, sales) to:

• Capture key milestones

• Articulate design philosophy

• Translate technical substance into compelling stories (in support of PR Director)

• Events, Boat Shows & Press Activations

Support the PR Director in managing PR activities for:

• International boat shows

• Yacht premieres

• Partner and brand activations

• Coordinate:

• Press attendance and accreditation

• Press schedules and interviews

• On-site media servicing

• Post-event follow-ups and coverage tracking

Support press trips and shipyard visits, ensuring:

• Tight logistics

• Seamless coordination

• Exceptional hospitality standards aligned with luxury expectations

• Reporting & Performance Tracking

Deliver monthly PR reports to the PR Director, including:

• Media placements

• Tiering and quality assessment

• Reach and visibility metrics

• Key learnings and next actions

• Continuously identify opportunities to strengthen media positioning and storytelling impact, feeding insights to the PR Director

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• 5+ years of PR experience, preferably within:

• Luxury yachting

• Automotive or aviation

• Hospitality or premium lifestyle brands

• High-end design or architecture

• Proven ability to secure top-tier, high-quality editorial coverage

• Exceptional writing and editing skills in English

• Additional languages such as French, Italian, Spanish and /or Arabic are a strong advantage

Confident managing

• Senior leadership stakeholders

• Sensitive topics

• High-pressure approvals and timelines

• Highly organized, proactive, and detail-oriented

• Willingness to travel internationally for:

• Boat shows

• Launches

• Press trips and media events