Key Account Manager (m/f/d) Broadcast & ProAV

ABOUT US

Pana­sonic is one of the largest and lead­ing elec­tronic pro­duct manu­facturers in the world. The depth and variety of our re­search capa­bilities, manu­facturing ex­pertise, high-quality and sophisticated pro­ducts have remained strong since 1918. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realize ideal lifestyles and societies, solving social issues globally. 

Panasonic Connect Europe is a business-to-business-focused and agile organization. With more than 400 employees, the business aims to contribute to the success of its customers with innovative products and integrated systems and services - all designed to deliver its vision to Change Work, Advance Society, and Connect to Tomorrow. This is supported by a wide-ranging business portfolio, including:

• Mobile Solutions Business Division helping mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets, and handhelds.
• Visual System Solutions providing a line-up of high-brightness and reliable projectors as well as high-quality displays
• Broadcast & ProAV offering Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers, and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
• R&D is focusing on software-driven supply chain solutions in real-world industrial environments, leveraging decades of expertise in electronics, AI, and robotics. The mission is to transform Panasonic Connect into a leading solution provider for the entire supply chain - from manufacturing to retail
• Factory Solutions selling a wide range of smart factory solutions, including electronics manufacturing solutions, robot and welding systems, and software solutions engineering.

Are you looking for a new opportunity that offers meaningful work with true purpose? We would love to welcome you to our multinational team!
Your growth is our growth. We invest in your future by enhancing your skills and abilities through training opportunities and interesting challenges.
At Panasonic, we believe in the power of collaboration - only together can we continue to expand our innovative edge and exceed our customers’ expectations. We are a powerful brand with a rich company culture, based on our 7 principles. It's not just about what we do, but how we do it. To fulfill our social responsibilities, we will continue to do what we have done for over 100 years - to enrich people’s lives at home and at work and move society forward.

2025-199797

WHAT YOU WILL BE DOING

• In this role, you implement and drive the overall business and sales strategy for defined key customers in the vertical market while analyzing the market environment, managing your sales pipeline, and planning customer and sales targets, including concrete action steps.
• By planning and executing sales activities, you ensure revenue growth and the achievement of commercial targets, and you also prepare and maintain business plans, forecasts, and regular sales and revenue reports for management.
• Through your strong relationship-building skills, you establish, maintain, and grow customer relationships and actively manage your network with key stakeholders.
• When preparing leads and negotiating proposals, you ensure professional follow-up and successful contract closings, involving technical support, marketing services, or channel partners whenever necessary.
• With your contribution to product developments, service programs, and improvement measures, you support the vertical business and additionally participate in marketing activities such as promotions, events, or fairs.
• In close collaboration with Credit Control, you ensure that channel purchasing ability remains clear and aligned with your business objectives.

WHAT WE ARE LOOKING FOR

• With your university degree, e.g., in business administration or equivalent practical knowledge, you bring experience in the field and demonstrate a proficient understanding of processes, technologies, products, or other expertise essential for this role.
• Thanks to your strong command of English and German at native-speaker level, you utilize recognized planning, analytical, and conceptual techniques effectively and communicate confidently in all business contexts.
• In applying principles of effective project management, you draw on technical data knowledge to provide sound analyses that significantly drive results and support management decisions.
• With a clear understanding of legislation and regulatory requirements relevant to the business, you adopt a challenger approach and ensure that your decisions and recommendations reflect both compliance and commercial impact.
• Through your solid background in B2B business and account development, you demonstrate very strong communication and negotiation skills, and your hunter mentality enables you to actively identify new opportunities.
• By leveraging your excellent understanding of TCO and ROI, you sell based on value and ensure that you articulate business benefits convincingly to customers and stakeholders.
• In addition, you bring the willingness to travel on a weekly basis within Germany in order to actively maintain customer relationships and drive strategic projects forward on-site.

WHAT WE OFFER YOU

• A challenging strategic role where you can actively contribute to the company's success and take on responsibility
• International work environment
• Variety of training and development opportunities
• Attractive remuneration package and other benefits
• Generous mobile working option
• High Work-Life Balance
• Company car

YOUR CONTACT TO HR

Panasonic Connect Europe GmbH
Alicia Ahrens-Ochs
Hagenauer Str. 43
65203 Wiesbaden

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DIVERSITY, EQUITY AND INCLUSION

Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do, and celebrated for their contribution to our business and our community. We are committed to promoting inclusion for the success of our business.
Panasonic is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, and disability, or any other characteristics.