Digital Marketing Analyst (remote)

Digital Marketing Analyst (remote)Part-time: 25h / week (flexible hours)Salary: 60 - 90 PLN gross / hType: temporary employment contract (extension / transition in-house probable)End-client: international enterprise software vendorTasks: Core Campaign Management - Develop, implement, manage, optimize and monitor performance marketing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Reddit Ads, and YouTube; Adjust bidding strategies, budgets, and targeting parameters Analytics and Reporting - create and maintain comprehensive performance dashboards, cyclical reporting, analyze campaigns against KPIs CRM and Sales Pipeline Integration - Manage Salesforce pipeline reporting, Coordinate with sales teams Social Media and LinkedIn Management - Boost and promote LinkedIn posts, manage time-limited promotional post, Coordinate with content teams; Monitor LinkedIn post performance and optimize Requirements: 2+ years of experience in managing paid advertising campaigns across multiple platforms Advanced proficiency with Google Ads Manager, Microsoft Ads, Meta Ads Manager, and other advertising platforms Strong understanding of campaign structure, audience targeting, bidding strategies, and creative optimization Demonstrated ability to analyse performance data and make data-driven optimization decisions Desirable: platform certifications – especially in Google Ads, LinkedIn Ads / LinkedIn Marketing Labs; user experience in Salesforce, Looker Studio, Google Analytics and HubSpot; experience with significant advertising budgets, A/B testing experience, CRO principles knowledge Allowed to work in Poland Fluent in English