Brand Marketing Manager (f/m/x) - limited for 2 years

Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.
 
In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
 
Join us today. Inspire people tomorrow.
 
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
 
Apply now! It takes less than 10 minutes. 

Your role

• Stay up-to-date with the latest marketing trends and best practices to apply this knowledge to campaign development and execution
• Closely review the campaign performance to support strategic data based decisions
• Define the brands` strategy (tone & style, messaging, appearance), as well as activating it through campaigns in markets we operate in
• Provide your insights for local market activation and a deep understanding of different market dynamics to tailor marketing strategies to suit different markets
• Increase brand awareness and preference with both consumers (B2C) and customers (B2B)
• Support and drive strategic projects in cooperation with internal as well as external stakeholders like agencies and partners

Your profile

• Bachelor’s degree in Marketing, Business, or related field, Master’s degree or MBA is a plus
• Advanced years of experience as a Brand manager or similar role in Marketing including project management skills in the field of B2C and B2B marketing
• Ability to analyze complex problems, identify opportunities and develop effective solutions which align with the organization’s goals and objectives
• Excellent written and verbal communication skills, with the ability to clearly convey marketing strategies to team members as well as internal and external stakeholders
• Structured and organized way of working and the ability to think outside the box
• Proven ability to work well in a team and collaborate effectively with various departments
• Full proficiency in written and spoken English is a must