Assistant Brand Manger

Introduction

Job Description :

About us

We're a global leader in premium drinks, the most exciting consumer products space. With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. Diageo DACH brings together three exciting and diverse markets, each with its own distinctive energy and opportunity. Together, they form a owerhouse region at the heart of Europe, where
we are shaping the next chapter of Diageo's growth story. We are on a journey to transform from an international spirits importer into a scaled, consumer-led Total Beverage Alcohol business.
Across DACH, we are building momentum by investing in our iconic brands, deepening relationships with customers and consumers, and leading the way in some of the fastest-growing categories in Europe.

Your tasks

About the role:

Diageo brand teams are the custodians of our brands and work to ensure their future growth and success. As an Assistant Brand Manager , you will support the Brand Manager and broader team in delivering best-in-class brand strategy, plans and execution across the market.

You will help bring brand plans to life by translating insights into action, managing projects end-to-end, and partnering closely with cross-functional teams to drive performance across key growth drivers:

• Recruitment & Re-recruitment - Supporting initiatives that grow the consumer base and strengthen customer engagement.
• Scale - Collaborating with commercial teams to support delivery of the Annual Operating Plan (AOP).
• Fame - Helping complete impactful campaigns that drive brand salience and love.
• Physical Availability - Supporting initiatives that ensure the brand is visible, memorable and impactful at the point of purchase.

You will work with Global Brand Teams, agencies, commercial teams and cross-functional partners to ensure strong execution across all touchpoints.

Role Responsibilities:

• Support the development and execution of annual brand plans based on consumer, customer and shopper insights
• Project manage campaign rollouts across media, digital, experiential and PR channels
• Coordinate cross-agency teams to ensure campaigns are delivered on time and to high standards
• Support development of digital and social media plans, ensuring strong performance and brand consistency
• Monitor brand performance metrics and analyze data to identify opportunities and risks
• Lead budget management and track marketing spend against plans
• Partner with customer marketing teams to align brand initiatives with in-market execution
• Contribute to post-campaign evaluations and continuously identify areas for improvement

Your profile

Experience / skills required:

Win Through Execution

• Strong project management skills with high attention to detail
• Ability to balance analysis with action
• Proactive mindset and ownership of deliverables
• Comfort managing multiple priorities in a fast-paced environment

Shape the Future

• Curiosity and creativity in problem-solving
• Ability to analyse data and translate insights into clear actions
• Willingness to challenge thinking and explore new approaches

Inspire Through Purpose

• Strong communication and stakeholder management skills
• Ability to build collaborative relationships across functions
• Awareness of cultural trends and their impact on brands

Invest in Talent

• Growth mindset and openness to feedback
• Resilience and adaptability
• Drive to continuously develop marketing and commercial capability

About You

• 2+ years of relevant marketing experience
• Experience supporting integrated marketing campaigns across media, digital and experiential
• Basic commercial and numerical competence
• Experience working in cross-functional teams
• Ability to build positive relationships with collaborators and agencies
• Comfortable working in a matrixed and dynamic environment
• Proficiency in English & German

We offer

Hamburg, Germany

Full time

2026-02-24

Posted 2 Days Ago

JR1123156

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're

supported to manage your wellbeing and balance your priorities from day one.

Our Offer

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

• An inclusive company culture that puts employees and their development first
• Competitive salary with bonus and benefits
• Industry-leading parental leave policy
• …and of course, THE best colleagues!

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :
Regular

Primary Location:
Hamburg

Additional Locations :

Job Posting Start Date :
2026-02-24