Web Insights Consultant

Our client is a global technology leader developing advanced solutions for the energy transition. Their innovations enable decarbonization, optimized production of fuels and chemicals, and cleaner air. With around 2800 employees around the world and a strong R& D backbone, the company is expanding its European footprint by building a new competence hub in Kraków.

We are seeking a Web Insights Consultant to support data-driven decision-making across our digital channels and website ecosystem. The role focuses on analyzing website performance, user behavior, and content effectiveness to provide actionable insights and recommendations. You will work closely with marketing and digital teams, develop dashboards and reports, monitor key KPIs, and identify opportunities to improve user experience and digital performance. This position is ideal for an analytical professional who enjoys translating data into business value and driving continuous optimization through insights.

Key takeaways:

Contract: Contract of Employment (UoP)

Working model: Hybrid (3/2) after onboarding, with some international travel

Location: ul. Fabryczna, Krakow, Poland

Recruitment process:

A call with Motife recruiter - 30 minFirst stage interview - up to 1hCriteria assessment - up to 1hFinal online interview - 1hResponsibilities:

Own and deliver monthly, quarterly, and ad hoc reporting across the organization and related digital channels.

Set up, optimize, and maintain interactive dashboards for KPI monitoring.

Analyze user behavior, content performance, and visibility to identify trends, opportunities, and recommended actions.

Support better use of data across teams by making insights accessible and relevant for stakeholders.

Contribute to optimization and experimentation by identifying improvement opportunities and documenting learnings.

Support market and trend intelligence through benchmarking and visibility insights.

Own the consent management platform (CMP) supporting cookie and tracking consent on the website.

Requirements:

Early to mid-level experience in website analytics, website performance, or web insights.

Experience with tools such as Matomo, GA4, Google Search Console, Looker Studio, Power BI, HubSpot reporting, or CookieBot.

Ability to translate website data into clear, actionable recommendations for non-specialists and business stakeholders.

Strong understanding of website analytics, digital marketing, user journeys, content performance, SEO, and campaign results.

Familiarity with integrations, such as Make.com, is an advantage.

Strong communication skills, structured working style, and curiosity about user behavior and digital performance.

What we offer:

UoP.

Medical Package with Medicover.

Life insurance with Warta.

MyBenefit Cafeteria with MultiSport Cards.

Lunch cards.

Provision of high-quality work equipment, including a laptop and phone.