Senior B2C Growth & Lifecycle Marketing Manager (US Market)

We’re looking for a superhero – a Senior B2C Growth & Lifecycle Marketing Manager! 🦸‍♀️🦸‍♂️We’ve been entrusted with a special mission that could make you a hero to our client. Below you’ll find details of the role and the superpowers you’ll need to rise to the challenges. There’s no time to waste – the mission won’t complete itself – apply now!💵 Rate: to be proposed by the candidate⏳ Duration: long-term collaboration🤝 Employment model: B2B or employment contract, full-time🌍 Location: 100% remote🏭 Industry: Insurtech / B2C Financial Services🗣 Language: English – advanced level, Polish

Our client is a rapidly growing B2C insurtech company operating in the United States. To power their next stage of growth, we are looking for a hands-on, data-driven Senior B2C Growth & Lifecycle Marketing Manager to build and scale the company's customer expansion, retention, and cross-sell engine from the ground up.

In this strategic yet execution-focused role, you will take full ownership of driving revenue from both existing customers and non-converting leads. You will design, launch, and optimize high-converting multi-channel campaigns (Email, SMS, Autodialer, Referral Programs) tailored specifically to the US B2C insurance market.

If you thrive in an autonomous environment, love experimenting with lifecycle automation, and have a proven track record of increasing Customer Lifetime Value (LTV) in B2C tech or fintech, this role is for you.⚡ Your mission:

Design and deploy automated customer journeys to drive multi-policy adoption (e.g., cross-selling auto insurance to home insurance policyholders).

Build multi-channel nurturing flows (Email, SMS, automated outbound calls/autodialers) to re-engage users who requested a quote but did not complete a purchase.

Create, launch, and scale a customer referral program to drive organic user acquisition through existing policyholders. Build automated lifecycle communication frameworks based on customer behavior, policy renewal cycles, and product ownership. Own campaign strategy, copywriting direction, workflow setup, A/B testing, and continuous performance optimization.

Partner with Data, Product, Sales, and Customer Operations teams to refine customer targeting, lead scoring, and messaging triggers.

Establish KPI dashboards to track funnel conversion, cross-sell penetration rates, referral acquisition, and overall LTV impact.⚡ Needed superpowers:7+ years of experience in B2C growth marketing, CRM marketing, lifecycle marketing, or retention marketing.

Proven B2C track record of building and scaling customer expansion, cross-selling, or lead recovery programs.

US Market Experience: Direct experience running consumer marketing campaigns targeting the United States market.

Hands-on experience with modern CRM and marketing automation platforms, including Email, SMS marketing, and automated dialing/outbound workflows.

Ability to define high-level growth frameworks while being fully capable of executing and optimizing campaigns independently.

Strong commercial mindset with the ability to leverage customer data for advanced segmentation and targeting.

Language Skills: Fluent English (C1/C2) is required. Fluent Polish (C1/C2) is required for internal team collaboration.⚡ Nice-to-have superpowers:

Prior experience in Insurtech, Insurance, Fintech, or other consumer financial services operating in the US.

Hands-on experience designing viral referral programs or advocacy loops in B2C tech.

Experience in high-growth, fast-paced startup or scale-up environments.⚡ What success in your mission looks like (Impact in the First 12 Months):

Successfully re-engaging a high percentage of past quote-seekers and driving them back into the quoting and purchase funnel.

Building scalable automated cross-sell journeys that significantly increase the percentage of multi-policy customers (e.g., Home + Auto).

Launching a structured referral mechanism that systematically generates high-quality new user leads from existing policyholders.

Establishing clean CRM segmentation, lifecycle triggers, and transparent analytics dashboards that demonstrate direct revenue contribution.⚡ What our client offers:100% fully remote working environment.

Direct influence on revenue and company trajectory in the US market.

Collaborative and fast-paced international culture.

Competitive compensation package tailored to your experience.

Apply for the role now – we believe in you and your superpowers! 🐱‍💻