SAS Campaign Analyst (f/m/x)

Technologies we use

About the project

Your responsibilities

• Designing, configuring, and maintaining communication campaigns using SAS Customer Intelligence (CI), SAS Enterprise Guide (EG), Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO)
• Creating customer segments and defining target groups for marketing and communication activities
• Collaborating with analytics and business teams on campaign planning, implementation, and optimization
• Preparing, validating, and analyzing data used in the execution of marketing campaigns
• Monitoring campaign performance, identifying areas for optimization, and implementing improvements
• Ensuring high data quality, maintaining documentation, and ensuring compliance with applicable standards and processes

Our requirements

• At least 5 years of experience in marketing analytics, campaign management, or CRM analytics
• Experience working with SAS CI/SAS EG or Adobe Experience Platform / Adobe Journey Optimizer
• Experience in marketing data analysis, customer segmentation, and communication campaign optimization
• Ability to interpret data and translate analytical findings into business recommendations
• Advanced English proficiency
• Strong analytical and communication skills
• Knowledge of Polish
• Residence in Poland

Optional

• Knowledge of the Banking & Finance sector