Remote GTM Engineer - Demand Generation

About the role

We are seeking a high-leverage, systems-driven GTM Engineer (Demand Generation) to own the top of the funnel for both of our motions: direct outbound to advertisers and partner recruitment outbound to PPC agencies for our referral program. One engine, two scored universes, two message tracks. This is the classic GTM performance high-velocity, "AI-First" performance channel role. You will serve as the architect and operator of our entire demand engine: the scored account universe, the outbound infrastructure, the audit funnel, and the reporting layer that ties every booked meeting back to the signal that sourced it.

Your superpower is turning externally observable signals into booked pipeline: you treat outbound as a data engineering problem first and a copywriting problem second. You don't just build outbound infrastructure; you build a compounding revenue system, one where every send, reply, and disqualification feeds back into sharper targeting, so the engine gets smarter and cheaper with every cycle while headcount stays flat.

What You'll Own

• The scored account universe (built with our data contractor): advertiser tiers, and agencies by portfolio size and vertical
• Cold outbound infrastructure end-to-end: domains, warmup, deliverability, sequencing, reply handling
• AI-assisted personalization at scale; we are an AI-native company and expect LLMs used as infrastructure, not as a writing toy
• Partner-recruitment sequences pitching our commission program to agencies (50% year one for Certified partners; the program sells itself when it reaches the right inbox)
• Retargeting against the named account list; full-funnel reporting from signal to audit to trial to paid

You're a Fit If

• You've personally built an outbound system that booked revenue-generating meetings and can show the numbers
• You understand Google Ads and Meta Ads well enough to write credibly to the people who run them
• Hands-on with Clay (or equivalent), Smartlead/Instantly/Apollo, enrichment APIs, webhooks
• You can explain SPF, DKIM, DMARC, and warmup without Googling
• You treat agencies as a second ICP with different psychology: heavily pitched, margin-sensitive, motivated by client retention and passive revenue

You're Not a Fit If

• Your portfolio is brand campaigns, social calendars, or SEO articles
• You measure success in sends and opens rather than meetings and revenue
• You need a team around you; this role builds the foundation solo

Logistics

• Remote, async-first team culture.
• Must have overlapping availability for live syncs between 7 AM and 2 PM EST.
• Full-time, long-term leadership position.

What’s in it for you?

• Competitive salary - Compensation that reflects your expertise and contributions.
• High-impact role – You’ll be leading product decisions in a company that values speed, innovation, and customer obsession.
• Hands-on environment – We operate lean, so your contributions will be direct and meaningful.
• Fast-growing industry – AdTech / MarTech is a quickly evolving space, making this an exciting space to be in.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.

PLEASE NO RECRUITERS OR AGENCIES