Online Marketing & Content Specialist

About us

Memory Squared is a fast-growing boutique software company that designs and builds web, mobile, and AI solutions to empower brands and make humans happy. We develop digital products for startups, organisations, and brands worldwide, delivering not only technology but also product design and strategy.

We work from our cosy Krakow office or in a hybrid model. Remote work is also possible, although we welcome people who can join us in Krakow every few weeks.

The Role

As a growing company specialising in end-to-end product development, we are looking for an Online Marketing and Content Specialist who will take ownership of our day-to-day online marketing activities - from analysis and planning to hands-on execution.

Initially, you will follow and manage our existing marketing strategy: monitoring tools and data, reviewing and outlining content, syncing stakeholders, and learning about strategies and opportunities in the software company's online marketing.

This is a position with high growth potential - as you learn more about our company, services, products, and target markets, we would like you to gradually take greater ownership of strategy development and overall marketing management.

Your responsibilities:

• Executing and progressively developing our SEO and GEO activities based on structured research, data, and measurable goals
• Managing content marketing, including blog posts, case studies, landing pages, and other website content
• Managing our presence across business directories and social media
• Planning the content calendar and coordinating internal experts, external writers, and other content creators
• Executing and developing our link-building activities
• Planning, launching, and optimising paid campaigns for Memory Squared’s services and our own digital products across relevant platforms
• Monitoring marketing performance, analysing results, and recommending improvements
• Managing marketing tools and coordinating external partners
• Supporting budget and priority planning
• Identifying and testing new channels and growth opportunities

Requirements

• At least two years of proven experience in online or digital marketing, ideally in a B2B services environment - freelance experience is also welcome
• Practical knowledge of SEO, content marketing, link building, and paid acquisition
• An understanding of GEO and how brands can improve their visibility in AI-generated search results
• Hands-on experience with analytics, advertising, SEO, and marketing automation tools
• The ability to turn research and data into structured, actionable plans
• Strong communication skills
• The ability to work independently and take responsibility for day-to-day execution
• Very good written and spoken English

Nice to have:

• Copywriting and editing skills
• Experience with ASO and mobile app marketing
• Familiarity with B2B online directories
• Experience in marketing software development services or digital products
• Good visual judgement and attention to design quality

The offer

• A full-time employment or mandate contract - we are also open to B2B cooperation
• A meaningful role with a direct impact on the company’s growth and our digital products
• A hybrid model with flexibility regarding days in the office
• An open and appreciative organisational culture based on trust and respect for work-life balance
• Professional equipment, including a MacBook Pro
• A clear path towards greater ownership of the marketing strategy and overall marketing function as the company grows