Marketing Specialist – B2B (Growth & Lead Generation, International Markets)| Surveily AI | WROCŁAW

About the role Surveily is an EU-native, edge-first AI workplace-safety company, freshly backed by a new round of VC funding. Our computer-vision platform helps industrial, manufacturing, warehousing and heavy-industry clients across Europe prevent incidents by detecting hazards in real time — a missing hard hat, a person in a restricted zone, an unsafe vehicle movement — never a named individual. We handle the full go-to-market motion, combining product, engineering and commercial expertise to bring privacy-first safety AI to the European market. As the company grows, we are looking for a B2B Marketing Specialist (Growth & Lead Generation) who will take ownership of our demand-generation activities and have a real, measurable impact on pipeline and revenue. The challenge We are seeking a mid-level marketer to unify our marketing activities into a single, coherent funnel and drive them toward one measurable outcome: qualified leads. Content creation is already a strength for us — the team is creative and generates strong ideas. Our gap lies in converting those activities into commercial results. Too often, our webinars, ebooks and campaigns conclude with an activity delivered rather than a lead generated. What we lack is rigorous cause-and-effect thinking and a dedicated owner to close that gap. We are therefore looking for someone to take full ownership of the marketing funnel: to plan and structure it, promote the content, execute disciplined follow-ups, and ensure the entire process converts. This is neither a content-creator role nor a purely performance-focused one; we need someone who can bring individual activities together into a cohesive whole and knows how to promote them effectively. Responsibilities Planning and owning the entire marketing-to-sales funnel — deciding what content is needed and how it connects into a path that ends in a request for quotation. Creating or coordinating marketing materials (copy, graphics, video, landing pages) that turn a technical safety product into a clear buyer story. Email campaigns and marketing automation — building flows and drip campaigns and working on client data, mainly in HubSpot. Planning and running paid B2B campaigns (LinkedIn Ads, Google Ads) — a solid grasp of the fundamentals is enough; we can upskill you in this area. Making website updates via Webflow. Coordinating trips and conferences from a marketing perspective (e.g. presence at OSH / workplace-safety trade fairs) — keeping the schedule, holding others accountable for their tasks, and pulling together content materials from recruiters, sales and designers. Analysing and optimising activities based on data, not gut feel (MQLs, SQLs, CAC, funnel conversion). Working closely with the sales team to improve lead quality and volume, and to keep messaging aligned across the funnel. What we're looking for You understand the B2B sales funnel and can translate marketing activity into requests for quotation — this is our number-one requirement. Minimum 3-years' experience in the similar role You have independent, documented experience promoting content — you planned it and drove it to results yourself (not just watched someone else do it or executed a manager's instructions). You have experience with email campaigns and automation (e.g. Apollo, Lemlist or similar; a data-collecting CRM such as HubSpot is a plus) — building flows and working on client-company data. You know the Google analytics stack: Google Analytics, GSC, GTM. You have experience collaborating with a sales team. You have excellent organisational and project-management skills — you can run several projects in parallel, keep your own schedule, and hold others accountable for theirs. You can write simple copy, e.g. for an email or a post. Excellent business English, spoken and written (min. B2), is mandatory. Teamwork — one of our core values — comes naturally to you, within and across teams. Nice to have: Experience in B2B marketing. Familiarity with the industrial sector — it helps, but it's not essential. Experience with HubSpot — it's not hard to pick up, but it will speed up your start. Your team You'll work shoulder to shoulder with the Business Development team and directly with Surveily's founder and CEO, Wojciech. Everyone here also contributes to content creation. Your role is to tie these efforts into one working funnel and to be the person who decides which ideas we actually put into action. Wojciech will support your growth through regular 1:1s, working with OKRs and Growth Reviews, and you'll set the direction together, as a team. What we offer Compensation: PLN 10,000–13,000 net on a B2B invoice. A dynamic startup environment built on high effort and high results — where you can grow 2–4x faster than in a corporate setting. Continuous feedback — you always know whether you're heading in the right direction. A training budget, with the option to increase it. Co-financing of private medical care and a Multisport package (50%). Team and company-wide integration events. Hybrid work from our office in Wrocław. Work tools: laptop and phone. Real influence over marketing strategy and the development of our digital demand-generation engine. Recruitment process After you send us your CV, we'll ask you to fill in a short application form. Among other things, we'll ask you to: Describe — in concrete numbers — a marketing project you're proud of: what you did, what your role was, what the content promotion looked like, and what the results were (500–1000 characters). Describe a situation in which you worked with a sales team. What was your task, how did the collaboration work, and what impact did it have on results? We always reply, regardless of the decision — within one week at most. Stage 1 – Screening. A phone/remote conversation in a competency-based model (situation–action–result). We'll talk about the tools you've used, your experience with automation and email, examples of content promotion, how you built the funnel and lead path, and a project that involved multiple people. Stage 2 – Competency interview. We go deeper into work organisation, running several projects in parallel, and handling delays. Stage 3 – Final interview. An online meeting with the CEO. We'll check role fit, values alignment, and whether there's good 'flow' between us. Feedback and — in the optimistic scenario — an offer to work together!