Marketing Manager (Brand & Audience)

Take an event brand that works and open it in a new market.

For 15 years we have been building B2B events for the e-commerce industry - including E-commerce Berlin Expo, one of Germany's most recognized e-commerce events, with 300+ exhibitors across 15,000 m². From our Poznań office we run year-round operations for the whole portfolio.

We are opening the next event in the portfolio, in a new European market. It carries the group's identity, its format and its reputation.

You are not starting from a blank page. There is a visual identity system, a content engine, a media partner network, ten editions of audience data and a marketing team in Berlin who have done this before and with whom you’ll be working with. What does not exist yet is the version of it that works for a new market. That translation is the role.

About usLocation: Poznań (hybrid after the onboarding process)

Team: 18–23 people

Global B2B Events & Marketing Solutions (Trade Fairs & Lead Generation Events)

Works with: Sales& LeadGen team, as well asmarketing team from Berlin event

Start: October/November 2026Audience - the number that decides whether the event worksPlan and run the acquisition campaign across paid, organic, partnerships, community and referral. You hold the media budget and decide how it is spent.

Adapt what already converts for our flagship event to a new market - you have the data and the creative from ten editions, so you are testing variants rather than inventing a funnel.

Build media, association and community partnerships locally: the reach we do not have to pay for.

Track the funnel honestly - registrations, confirmation rate, show-up rate, audience profile against what we promised exhibitors. Tell us early when the numbers are bad.

Paid media and creativeOwn the creative behind them: briefs, ad copy, visual direction, landing pages. Ads are something you author and iterate, not something you approve once at the end of a process.

Run the agency relationship. We expect to work with an external performance partner - you brief them, set the target, read their reporting critically, and cut a channel when it stops earning. Directing an agency well matters more to us than executing every channel yourself.

Own measurement: cost per registration by channel, and whether the audience each channel delivers actually matches the profile we promised exhibitors. A cheap registration from the wrong profile is not a win.

Brand

Extend the group's brand into a new market: positioning, voice, and the argument for why this event belongs there. Consistent with the portfolio, not a copy of it - the market is different and the messaging has to be.

Own the event website - structure, content, launch, and everything after launch.

Own social channels and the content calendar through the run-up.

And what comes next

The event programme - the speakers, the partners, the community around the show - is built out of the marketing function too. That work starts properly in 2027, with dedicated support, and you will help shape how it is set up rather than inherit a fixed brief. We mention it so you know the direction of the role, not because we are asking you to do it in your first quarter.

What you bring3+ years in B2B marketing, brand, content or event marketing, with ownership of something rather than a supporting role in it.

Experience acquiring an audience against a number - event registrations, webinar attendance, community growth, lead volume. This is the part we will probe hardest, and it matters more to us than agency pedigree.

A portfolio. Three things you shipped tell us more than a list of tools.

Hands-on experience running paid campaigns - Google Ads and paid social - and briefing creative for them. You do not need to be the best media buyer we could hire, but you need to know when an agency is telling you a comfortable story.

Strong writing. This role produces a lot of text and the text is the product.

English B2/C1 is a must. German, due to the market, is a plus. Polish is welcome, but not required.

Comfort with a hard, unmovable date and with prioritising out loud when two things want the same week.

Nice to have

• Trade fair, conference or event industry experience
• Conference programme or speaker acquisition experience
• Understanding of the e-commerce ecosystem: platforms, agencies, logistics, payments
• DACH or CEE market experience
• Experience directing an external performance agency rather than running every channel in-house
• What we offerA brand with ten editions of proof behind it - and a market where you decide how it is introduced.

Media budget and real decision-making authority. We are not hiring someone to wait for approvals.

Employment contract or B2B - your choice.

Access to the group's playbooks, creative, audience data and the Berlin marketing team. You adapt a proven system rather than guessing.

Specialist support bought in where it makes sense: performance, native copy, design.

Hybrid model with flexible hours - most of us start between 8:00 and 9:30.

MacBook Air for personal use, MultiSport Premium.

Travel across Europe, including our flagship event in Berlin every February.

A goal with a hard date. You will know exactly whether you won.

Interested? Apply and tell us how we can build the brand together!

One more thing: put the word Compass in the first line of your application. It tells us you read all the way to the end - that is the only thing it tests, and it takes you three seconds :)