Loyalty Programs & CRM Manager

Rex Concepts - operator Burger King i Popeyes Zobacz wszystkie oferty

Wrocław

22 dni temu

W skrócie

Manager ds. programów lojalnościowych i CRM w Rex Concepts (Burger King, Popeyes) we Wrocławiu. Odpowiedzialny za strategię, wdrożenie i zarządzanie programami lojalnościowymi oraz kampaniami CRM dla 2 marek w 3 krajach CEE. Wymagane 5+ lat doświadczenia, zarządzanie zespołem i projektami, angielski.

Słowa kluczowe

loyalty programs CRM customer engagement data analytics stakeholder management GDPR compliance campaign management digital marketing QSR project management

Skrót przygotowany przez AI na podstawie treści ogłoszenia.

The Loyalty Programs & CRM Manager will be responsible for the end-to-end ownership of loyalty programs and CRM for two QSR brands across three CEE markets. The role covers strategy, implementation, optimization, and day-to-day management of loyalty initiatives, with a strong focus on customer engagement, retention, and commercial performance. The position also includes people management and close cooperation with cross-functional and international teams.

Key Responsibilities

Define and execute the loyalty strategy for two QSR brands in CEE region, aligned with business and brand objectives
Lead the implementation, rollout, and ongoing development of loyalty programs, including launches in new marketsOwn the performance of loyalty programs, tracking KPIs such as active members, frequency, retention, spend, and CLV
Create and execute CRM campaigns to support both loyalty program needs or any other marketing initiatives
Coordinate cross-functional stakeholders (Marketing, CRM, Digital, IT, Finance, Data, Operations, Legal) to ensure effective delivery
Manage relationships with technology providers and external agencies
Adapt global loyalty frameworks to local market needs, ensuring legal and operational compliance
Analyze customer and program data to identify insights, optimization opportunities, and growth initiatives
Prepare business cases, reports, and presentations for senior stakeholders
Lead, mentor, and develop a team of two Specialists, setting clear goals and priorities
Manage the loyalty budget, including rewards, campaigns, and technology costs
Ensure compliance with data protection and consumer regulations (e.g. GDPR)

Monitor market trends and competitor activity to introduce innovative loyalty mechanics Requirements & Qualifications5+ years of experience in loyalty programs, CRM, digital marketing, or customer engagement, preferably in QSR, retail, or FMCG

Proven experience in implementing and managing loyalty programs & CRM campaigns across multiple markets

Previous people management experience (direct or functional leadership)

Strong understanding of loyalty mechanics, rewards structures, and customer segmentation

Experience working with loyalty platforms, mobile apps, CRM tools, and data analytics
Ability to manage complex, cross-functional, and international projects
Strong analytical skills and business mindset
Excellent communication and stakeholder management skills
Fluent English (written and spoken); additional languages are a plus Key Competencies
Strategic thinking with strong execution focus
Customer-centric and data-driven approach
Leadership and team development
Project and change management
Ability to work in a fast-paced QSR environment
Problem-solving and decision-making skills