Content Marketing Specialist (Copywriting & Brand Voice)

Poddie is a fast-growing brand of acoustic office pods built around design and sustainability. We help companies create quieter, more focused workspaces, and we work with clients across multiple international markets. Our marketing team is growing, and we're looking for a creative content lead who will own how Poddie sounds, in every channel, market and system.

Your role

You'll be the go-to person for content and copy at Poddie. You'll turn first ideas into polished, publish-ready content, own our tone of voice, and make sure our message is clear and consistent everywhere, from a social post to a product description. Creativity comes first in this role, supported by a curiosity for data and a structured way of working.

What you'll do

Content & social media

• Plan, write and publish content across social media channels (posts, captions, stories, campaigns)
• Plan and produce photo and video content in close collaboration with our design team
• Develop and maintain a content calendar aligned with brand and marketing goals
• Stay on top of social media trends and adapt the content strategy accordingly
• Generate your own content ideas rather than only executing briefs

Copywriting & brand voice

• Write compelling copy for social media, our website, brochures, email campaigns and product content
• Refine and fine-tune initial copy ideas into strong, on-brand content
• Own the tone of voice and content direction of our website, including what we can and can't say as a brand
• Adapt tone and messaging for distinct B2B audiences such as office managers, interior designers and CEOs
• Own product descriptions across our systems and build a common language for all touchpoints, from ad copy to invoice descriptions

Translations & localization

• Manage external translators and review the quality of their work
• Build AI-assisted workflows to streamline translation and multilingual content
• Make sure content is implemented correctly across channels and markets
• Act as the contact point for the Sales team on translation feedback

SEO & website optimization

• Own SEO in-house, coordinating with our SEO partner and balancing SEO with branding
• Continuously suggest website improvements based on user behavior analysis (e.g. Microsoft Clarity), on-page data and funnel conversions from visitor to lead
• Monitor content performance and adjust based on engagement data

Customer & market insight

• Act as the "voice of the customer" in marketing by analysing customer segments, pain points and competitors in different markets
• Help refine our positioning against competitors and share insights with the product team
• Keep our marketing materials and photo library organised and up to date

What we're looking for

• Proven experience in content creation, from ideation to publish-ready content, not just writing
• Excellent copywriting skills in English and Polish
• Fluent English (C1), written and spoken (content is created primarily in English)
• Strong social media skills: platform-native content, trends and community engagement
• Hands-on experience using AI tools for copywriting, with strong prompting skills to generate, refine and iterate on copy
• Ability to maintain a consistent tone of voice and brand identity across all channels
• Strong organisational skills and the ability to manage multiple content pieces and deadlines at once
• Attention to detail in grammar, brand consistency and factual accuracy
• Comfort working with data to evaluate and improve content
• Experience with B2B marketing is a plus

Strong plus

• Experience building or configuring AI-assisted content workflows
• Experience automating translation processes for multilingual content
• Solid understanding of SEO principles for content

Nice to have

• Basic Webflow skills (CMS management, adding and editing content)
• German
• Familiarity with tools such as Salesforce or website analytics tools

What we offer

• Creative, international projects and the chance to shape the growing brand Poddie
• B2B contract or contract of employment
• A friendly, collaborative international team and space for your ideas
• Opportunity to work in a fast-growing company with a strong design and sustainability focus
• Multisport card
• Possibility to join group insurance

How to apply

Please include your portfolio or examples of your past social media and content work with your application. Applications without examples won't be considered.