Brand Lead - Consumer Brands (d/f/m)
W skrócie
Brand Lead needed for consumer brands (Persil, Somat, Schwarzkopf) in Germany. Develop marketing strategies, manage brands, and analyze markets. Requires a business/marketing degree, 5 years FMCG brand management experience, and strong analytical skills.
Skrót przygotowany przez AI na podstawie treści ogłoszenia.
What you´ll do
- Develop and independently implement marketing strategies and activities based on in-depth market research and analysis for brands such as Persil, Somat, and Schwarzkopf
- Develop and recommend strategies in close collaboration with market research, media planning, key account management, and creative agencies
- Plan and manage brands through market share and competitive analyses, as well as the creation of contribution margin targets
- Take responsibility for format strategy, including pricing
- Actively contribute to creative processes and analyze potential new products
- Support the development of marketing and POS materials
What makes you a good fit
- Completed degree in business administration with a focus on marketing
- 5 years of professional experience in brand management/product management in FMCG
- Strong numerical affinity, high analytical thinking, and accuracy
- Strong interpersonal and communication skills, personal commitment, and assertiveness
- Independence and initiative combined with team spirit and flexibility
- Excellent German and very good English language skills
We offer
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Company Pension Plan 100% financed by Henkel
- MEGA Preventive Health Insurance
- CareFlex Supplementary Care Insurance
- Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.
JOB ID: req87690
Job Locations: Germany, North Rhine Westphalia,
| Opublikowana | 2026-08-24 |
| Źródło |
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