Senior CRM & Marketing Automation Specialist

About Company: Team Connect is Poland’s leading nearshore and offshore IT provider. Since 2008 we successfully create and develop software for our clients. We specialize in Agile and DevOps-based software development. From the analysis stage through implementation. We develop backend, frontend, and mobile applications. Purpose of the job:

In this role, you will support all customer data-driven marketing responsibilities. You will drive and execute customer strategies, test & learn strategy, generate insights that drive the health and performance of the database to enrich lifecycles. You will work closely with CRM, Customer Data-Driven Marketing, Commercial, Content, UX, CRO, Brand teams & agencies across the business to drive an audience-first approach to our customer activities. Part of your role will include bringing a data driven marketing mindset to the business and ensuring a continual drive towards business objectives. Your work will require you to be a self-starter and collaborator with a diverse set of teams you interact and engage with on custom marketing activities.

Key Accountabilities:

CRM Planning & Execution

• Drive the strategic audience and segmentation frameworks across product launch, always on, post purchase and trigger based journeys to drive growth and loyalty across the breadth of products
• Custodian of the owned customer experience including strategizing & developing customer contact playbook: key channels, contact frequencies, journey considerations, test & learn framework
• Create audience insights across first party data that can be leveraged across future campaigns
• Create a roadmap that articulates planned test & optimizations of activities, as well as developing and running weekly reporting that demonstrates the impact of the total CRM activities in-market
• Drive and implement customer first rewards and loyalty to drive retention and CLV
• Ensure we have an ongoing test & learn framework to develop our ongoing understanding and capabilities about data driven, customer first marketing
• Develop strategies and programs which drive health and performance of the customer database to enrich customer lifecycles
• Collaboration & Business/Stakeholder Management
• Work closely with and align activities with CDM, Commercial, Content, UX, CRO, Brand teams and partner with them on the flawless delivery of CRM and customer focused campaigns
• Work with stakeholders and agencies to develop and prepare post campaigns reporting, evaluations and insights that can be leveraged in future campaigns, shared & presented to key business owners including HQ & RHQ
• Skills:
• 5+ years’ experience in CRM or data-driven marketing
• Demonstrated excellence in implementing and achieving business success through execution of CRM activities driving business outcomes
• Analytically driven with evidence of delivering successful CRM test concepts & reporting
• Experience in customer lifecycle management, with proven ability to impact customer value and retention
• Resilient and adaptable – ability to stay focused in a fast-paced, dynamic environment
• Fluent in English – both spoken and written. We offer:
• Long-term cooperation
• Benefits package – Multisport card, medical care & life insurance
• Training budget
• Assistance in accounting issues when setting up/running a business
• Free english lessons
• Individual support from a dedicated company supervisor