Project Manager (Marketing Mix Modelling)

Location: Remote work but with regular travels to Malmo, Amsterdam or Copenhagen

Responsisibilites:

Define and champion the business vision and value proposition of MMM across the organization.

Lead the end-to-end programme delivery, including planning, milestones, risks, dependencies and governance.

Own business-side data requirements, ensuring the right data is sourced to answer strategic marketing questions.

Manage senior stakeholder relationships across Marketing, Finance, Procurement, country teams and analytics functions.

Drive the learning agenda and adoption of MMM insights to support investment decisions.

Coordinate the build-out of the MMM team and align all contributing functions into one operating model.

Ensure strong governance, reporting and issue resolution throughout the transition programme. Requirements:10+ years of relevant experience.

Understands marketing mix modelling, econometrics and media effectiveness well enough to challenge vendors and interpret results.

Has strong programme/project management experience in complex international organizations.

Can influence senior stakeholders without formal authority.

Possesses financial acumen and can build business cases and track value realization.

Ideally has experience establishing new capabilities, working in retail/FMCG environments, and managing analytics vendors or RFP processes