Performance Marketing Specialist

DataWalk is the Data and Analytics Platform with an Enterprise Knowledge Graph. DataWalk turns fragmented data into an enterprise knowledge graph - enabling humans and AI to uncover hidden patterns and answer complex multi-hop questions at a population scale. Our system is used by US Departments, Intelligence Agencies, and top Fortune500 companies to combat money laundering, fraud, human trafficking, terrorism, or organized crime. If you are interested in making the world a safer place and leveraging a unique business opportunity, please read further. We are seeking a Performance Marketing Specialist with a '360-degree' mindset. You won't just be adjusting bids; you will be the owner of every paid channel we run and a sparring partner for the demand generation strategy behind them. Your mission is to scale a multi-channel paid programme inside a narrow enterprise ICP, where a single qualified opportunity is worth millions and clicks are not the measure of success.

Responsibilities:

Paid Media Ownership & Scale:

Multi-Channel Execution: Setting up, running and optimising Google Ads, Microsoft Ads, LinkedIn Ads, X and programmatic on a daily basis, as one coherent programme rather than a set of separate accounts.

Parallel Campaigns: Running two to three campaigns at the same time across EU and US/CA markets, including account lists built for named ABM targets.

Efficiency & Economics: Owning the numbers that matter in enterprise B2B: cost per qualified opportunity rather than cost per click, with a clear read on what each channel contributes to the pipeline.

New Channels & Experimentation: Evaluating and entering emerging platforms, including ChatGPT Ads and other AI-native placements, with a firm decision on what stays and what gets switched off.

Content, Organic Visibility & Measurement:

SEO/AEO Briefs: Monitoring search and answer-engine trends and turning them into briefs for content with real acquisition potential.

CMS & On-Page: Optimising finished articles in WordPress, and recycling the best-performing pieces into paid campaigns.

Attribution & Reporting: Working in HubSpot, GA4 and GTM to maintain a single, defensible view of where opportunities come from.

AI-Assisted Workflow: Automating repetitive campaign and reporting work with LLM-based tooling

Requirements:

Proven track record in paid acquisition, ideally in B2B with long sales cycles and a small, high-value target audience.

Hands-on with Google Ads, Microsoft Ads and LinkedIn Campaign Manager; comfortable in GA4, GTM and a CRM (HubSpot preferred); programmatic and ABM platforms are a plus.

Comfortable being measured on pipeline contribution rather than traffic, and able to defend a budget decision with data.

Ability to take a channel from initial setup to steady state without waiting to be told what to test next.

Willingness to look beyond classic ad platforms and to challenge the current strategy rather than execute it silently.

Good command of Polish and English, sufficient for effective communication within a global team.

Bachelor's degree in Marketing, Business, Computer Science, or a related field.

We offer: Direct impact on the global expansion of the fast growing investigative analytics company with global ambitions. A competitive compensation and access to professional development tools.

Growth opportunities in a dedicated and passionate team of professionals.

A challenging and inspiring environment. Work remotely in a flexible, independent work environment.