Marketing Specialist (part-time/fractional)

The roleWe're a small, senior design studio for fintech and modern finance. We are not hiring someone to maintain a content calendar or write strategies for other people to run. Our CEO owns content (with our design team behind him). What we're missing is one person to own everything that turns our work into demand — and to build the channels that bring fintech-fit to our door.

You'll own our marketing engine end-to-end, with a lagging-but-relentless focus on inbound: partnerships and co-marketing, paid campaigns, landing pages, distribution, events, and brand presence. We want someone who spots an opportunity, decides if it's worth a bet, and makes it happen — not someone who waits to be told what to do.

Your operating loop: identify → decide → build → ship → measure → improve.

Inbound leads are a lagging metric — SEO, partnerships and brand take time. We don't expect a flood in week one. We do expect useful signals early, a portfolio of live bets, and a brand that's visibly harder to ignore in fintech within a couple of quarters. Meanwhile we expect our current inbound pipeline regarding Blockchain related leads to remain stagnant.

Scope of responsibilities:1

• Inbound demand & new lead channels
• The mandate. Build and upgrade the channels that bring in ICP-fit fintech leads — and go find new ones we're not using yet. You own the number: a clear, improving trend in fintech-matched inbound.2
• Partnerships & co-marketing
• Our highest-leverage channel as a small studio. Find, open and run partnerships across the fintech ecosystem — VCs, foundations, communities, complementary vendors — into joint content, referrals and co-marketing that put us in front of the right buyers.3
• Paid, landing pages & experiments
• Run paid campaigns where they earn their keep, and build and test landing pages yourself — don't wait for a developer ticket. Small, reversible bets should move fast: ship, measure, kill or scale.4
• Distribution & brand stickiness
• Content is produced by our CEO and design team; you own how it travels and how memorable we are — across search, AI assistants, LinkedIn, newsletters, communities and partners. Make the Properly brand stick in fintech.5
• Events & conference marketing
• Own the marketing around the conferences our BD team attends: positioning and content before/during/after, materials, founder participation and follow-up.6
• AI-native workflows, attribution & opsUse AI heavily — for research, analysis, landing pages, repeatable workflows, not just writing. Own lead-source attribution and reporting so we can see what's working, and orchestrate freelancers to get things shipped.

Who we're looking for:

A hands-on builder, not just a strategist — excited to make things yourself, even things you haven't done before.

Demand-gen shaped: partnerships, paid, landing pages/CRO, distribution — you've grown pipeline, not just published posts.

AI-native, with high learning velocity and a bias to action — you'd rather run an experiment than write a plan about one.

Resourceful and self-directed — comfortable owning a clear remit fractionally and figuring things out.

Someone with brand instinct — you care that we look and feel unmistakably us, not AI-generic.

Nice to have: fintech / financial-services or B2B-agency background, partner or event marketing, ABM, freelancer management, and tools like GA4, Search Console, Ahrefs, PostHog, ad platforms and Webflow.

What success looks like:

First 2–3 weeks: you've formed opinions, found several worthwhile opportunities, and already shipped something — one full identify → ship → measure loop.

First 30–60 days: 1–2 new channels live or in test, first partnerships in motion, attribution and reporting in place, paid experiments running — and much less dependency on leadership to push marketing forward.3–6 months: a working demand engine that ships and learns — partnerships producing, a portfolio of bets scaled or killed on evidence, a visibly stronger brand presence in fintech, and a clear, improving trend in ICP-matched inbound leads.

Why you'll love working with us:

Lovely office with unlimited coffee in Warsaw.14 paid days off yearly, plus unlimited unpaid leave when needed.7 paid days off during the Christmas holidays.

Multisport card, personal development budget, and other perks.

Remote-first culture with digital nomad options and flexible hours.

Team workations in Poland and abroad for creative collaboration.

Compensation: 8000-10000 PLN net.

Recruitment processCV screening

• Assignment
• Initial interview (cultural & job-specific) with our Fractional Head of Growth
• Final interview with our CEO
• Please submit your CV in English.