Marketing Automation Expert

Marketing Automation Expert

Location: Warszawa, PL, 00-841Company: Allegro sp. z o.o.

Team: Commerce

Contract Type: Employee

Your main responsibilities: -Preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, Tinkerbell, webflows, and other channels) to stimulate traffic and maximize GMV share from the CVM channels.-Analyzing the behavior of our customers and building multi-stage communication paths for them.-Creating campaigns that build engagement and loyalty (e.g. using discount coupons, App, Smart!).-Communicating the introduction of new promotions and products (e.g. Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program).-Support of the Sales Events campaigns (Allegro Days, Smart Week, Black Week, etc).-Cooperating with internal clients and stakeholders (including Smart!, commercial, financial, data science, etc.).-Managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs.-Analyzing and conducting A/B tests.-Concluding the implemented campaigns, optimizing and serving the recommendations for the next campaigns.-Effective customer base management, setting the right capping, consents, etc.-Identifying the reasons for the drops and growths in the results.-Working in the wider time horizon - anticipating and planning activities for even several years ahead.

This is the right job for you if you: -Have at least 5 years of professional expertise in any MA tool, with also e-commerce experience.-Have advanced knowledge of Marketing automation solutions and the ability to shape requirements for the development of MA tools (e.g., new channel development).-Have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (in tools like Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.).-Have extensive experience working with large datasets and data-driven marketing environments.-Have experience in design work and project management.-Are creative and like to take the initiative.-Propose solutions to problems.-Can freely communicate and cooperate with other teams.-Speak English very well (the team is international, so working in English will be an everyday occurrence).-Can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well.

What we offer: -Fixed-term replacement contract (maternity cover).- Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.- Annual bonus based on your annual performance and company results.- Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).- English classes that we pay for related to the specific nature of your job.- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.#goodtobehere means that:- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!