Healthcare Marketing Manager (m/w/d)

Introduction

MEDICANA BERLIN KRANKENHAUS Guided by our motto, “We’re by Your Side, We’re Here to Support You!”, Medicana Health Group has been one of the pioneers of private healthcare in Türkiye since 1992. With over 30 years of experience, the Group continues to expand its investments and shape the future standards of healthcare.

Medicana Health Group remains committed to delivering high-quality healthcare services internationally. Recognized as one of the world’s leading private healthcare investors, Medicana Health Group operates 20 hospitals and employs more than 15,000 healthcare professionals. Across Türkiye, particularly in Istanbul and many other cities, the Group provides services across a wide range of medical specialties, adhering to the highest standards of patient safety and quality of care. At Medicana Berlin Hospital, we are looking for dedicated colleagues who share our commitment to the philosophy of “We’re by Your Side, We’re Here to Support You!” and who would like to join us on this journey.

MARKETING IN-CHARGE

We are seeking a Marketing In-Charge to develop and implement marketing and communication strategies, and to effectively manage digital and traditional marketing activities.

Tasks

• Formulating and executing the company's annual marketing and communication strategy,
• Conducting activities aimed at brand positioning and increasing brand awareness,
• Being actively involved and present in the field,
• Planning and implementing marketing campaigns and analyzing their results,
• Creating marketing projects for patient acquisition and improving the patient experience,
• Developing marketing strategies tailored to local and international patient segments,
• Preparing content and campaigns to promote the hospital's physicians, clinics, and healthcare services,
• Preparing the marketing budget and tracking it effectively,
• Analyzing competitor hospitals, market trends, and patient expectations,
• Determining KPIs for marketing activities, reporting them, and presenting them to the management.

Profile

• Bachelor's degree in Marketing, Public Relations, Communications, Business Administration, or related fields,
• Preferably at least 5 years of experience in marketing and communications within the healthcare sector,
• Experienced in digital marketing and social media management,
• Knowledgeable in brand management, campaign management, and content development,
• Strong analytical thinking and reporting skills,
• Advanced project management and organizational skills,
• Strong communication and representation capabilities,
• Proficient in MS Office programs,
• Fluent in German and Turkish; knowledge of English is an asset,
• Team player, result-oriented, and proactive.