Digital Content Specialist

Currently, for one of our best Clients — a Scandinavian company operating in the health and beauty industry, with its headquarters in Warsaw — we are looking for an experienced and creative Digital Content Specialist to join the eCommerce team supporting markets across Central and Eastern Europe.

The role combines hands-on digital content creation, video and graphic production, social media content development and performance-oriented creative work.

We are looking for someone who combines strong creative and visual skills with a commercial mindset and understands that effective digital content should not only look good, but also support engagement, conversion and business results. OPIS STANOWISKA/RESPONSIBILITIES:

Create and develop high-quality video materials, graphics and other digital assets for online marketing activities.

Develop performance-oriented creatives for paid digital campaigns, including video ads, static ads, carousels, short-form video and other platform-specific formats.

Create, adapt and coordinate content for social media profiles across multiple countries and platforms, particularly Meta and TikTok.

Develop platform-native content and creative concepts suitable for different stages of the customer journey, including acquisition, remarketing, educational and brand-building communication.

Adapt and localize creative materials for different CEE markets, languages, formats and digital channels.

Plan and execute product and lifestyle video and photo shoots, including concept development, preparation of shot lists, coordination of production and post-production.

Create multiple creative variations and test different hooks, messages, formats, visual approaches and calls to action.

Ensure all digital materials are optimized for their intended purpose, channel, platform and target audience.

Maintain consistency in visual identity, branding and communication style across all digital touchpoints.

Collaborate with cross-functional teams, including marketing, performance marketing, eCommerce, content teams and web developers, to ensure cohesive messaging and visual consistency.

Translate marketing and commercial briefs into engaging and effective digital content.

Stay up to date with social media trends, platform developments, advertising formats, emerging technologies and digital content best practices.

Proactively introduce new creative approaches, formats, tools and technologies that could improve content quality or performance.

Revise and update creative materials based on campaign results, stakeholder feedback and changing business priorities.

Manage multiple digital projects simultaneously and ensure timely delivery of creative assets.

Maintain organized files, project documentation and version control of digital assets.

Provide creative input during brainstorming sessions and contribute to the development of the company's digital visual direction and content strategy.

WYMAGANIA/REQUIREMENTS: Min. 3 years of relevant professional experience in digital content creation, digital design, social media content or a similar role

• Portfolio demonstrating hands-on creation of digital advertising materials, social media content, graphics and short-form video
• Experience in video production and editing, including planning and execution of product and lifestyle video shoots
• Strong understanding of digital advertising and performance marketing principles, particularly the role of creative in driving engagement and conversion
• Understanding of effective digital creative elements, including hooks, UX, CTA, messaging hierarchy and platform-specific formats
• Understanding of creative requirements and best practices for Meta and TikTok
• Ability to translate a marketing or commercial brief into effective digital content
• Ability to interpret basic creative performance metrics and use insights to improve future materials.

Strong visual judgement combined with a commercial and results-oriented mindset

• Ability to work independently from initial brief and concept through to final creative delivery
• Ability to use AI tools for idea generation, graphic design, content adaptation, video creation and other relevant creative applications
• Strong command of English, minimum B2/C1 level.

Very good attention to detail and ability to manage several projects simultaneously.

Ability to work effectively in a fast-paced environment and adapt to changing priorities.

Openness to experimenting with new technologies, tools and creative formats.

Nice to have:

Experience working in an international or multi-market environment

• Experience developing or adapting content for different European markets
• Experience creating UGC-style or creator-style content
• Degree in Graphic Design, Digital Media, Visual Arts, Marketing or a related field
• Preferred Skills:

Figma, Canva, Premiere Pro, After Effects, DaVinci Resolve, Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Familiarity with advertising principles and how it depends on the design of the creatives

OFERUJEMY/WE OFFER:

Professional growth in a Scandinavian companyA working culture built on trust, respect, openness and engagementA highly independent and responsible position with meaningful influence on digital content and communication across several European markets

• Opportunity to combine creative work with performance marketing and commercial decision-making
• Exposure to international markets and cross-functional digital projects
• Friendly atmosphere and a comfortable working environment
• Competitive remuneration package, including bonus structure, sports card and private medical care
• Flexible working hours (you can start between 7-9AM)

Hybrid working model – few days in the office pr week

Employment contract or B2B cooperation