CRM & Marketing Automation Specialist (Synerise)

Job Description

Join Persooa – a team specializing in implementing the Synerise platform for online stores and e-commerce businesses.

We focus on designing and implementing Marketing Automation and Customer Engagement solutions, helping our clients build effective, data-driven customer communication.

On a daily basis, we work with one of the most advanced Marketing Automation platforms in Europe – Synerise. We deliver comprehensive implementations covering customer segmentation, automated workflows, omnichannel campaigns, dynamic content, product recommendations, and personalized customer experiences.

Requirements:

At least 2 years of hands-on experience working with the Synerise platform

• Experience independently designing and implementing workflows and automations across multiple communication channels, including email, mobile push, and web push
• Practical knowledge of Synerise in the areas of product recommendations, Dynamic Content campaigns, and analytics
• Basic understanding of email marketing and UX best practices
• Basic knowledge of CSS and HTML
• Strong analytical thinking skills, ability to draw conclusions from data, and attention to detail when working with campaigns and metrics
• Good organizational and project management skills, including the ability to prioritize tasks effectively
• Strong communication and teamwork skills
• Responsibilities:

Designing and implementing complex Marketing Automation scenarios using behavioral and transactional data as well as Customer Data Platform (CDP) capabilities

• Creating advanced customer journeys across email, SMS, mobile push, web push, in-app, and onsite communication channels
• Building and developing loyalty programs, promotional mechanisms, and gamification solutions tailored to clients’ needs
• Configuring dynamic product recommendations, content personalization, and communication logic leveraging AI and predictive user behavior models
• Designing customer segmentation based on RFM analysis, scoring, user activity, and custom business models
• Creating dedicated, custom solutions addressing specific needs of e-commerce clients
• Collaborating with developers on API integrations, data import configuration, webhooks, and data exchange between systems
• Contributing to implementation architecture design and advising clients on Marketing Automation best practices
• Analyzing the effectiveness of implemented solutions and proposing new scenarios aimed at increasing conversion, retention, and customer lifetime value (LTV)

Optimizing existing automations through A/B testing, data analysis, and experimentation with new solutions

What we offer:

Flexible forms of cooperation tailored to your needs

• Remote, hybrid, or office-based work options
• Projects for clients across a wide range of industries, including e-commerce, retail, fintech, travel, beauty, telecommunications, and subscription-based businesses
• Opportunity to work on advanced Marketing Automation projects for medium-sized and large brands
• Participation in full end-to-end implementations – from analysis and solution design to configuration and optimizationA high degree of independence and real opportunities to experiment with new solutions
• Extensive development opportunities in automation, omnichannel communication, strategy, and analytics
• Opportunity to obtain professional certifications confirming your skillsA great team atmosphere, integration events, and strong support from managers and team members throughout onboarding, project delivery, and professional development