Chief Marketing Officer

Chief Marketing Officer (CMO)

Fine Spirits | Warsaw / Hybrid

Fine Spirits is looking for a Chief Marketing Officer who will take full ownership of marketing, brand development and customer growth.

We are building Fine Spirits into a premium alcohol platform and destination, not simply another alcohol retailer.

We are looking for an entrepreneurial, commercially minded and highly hands-on marketing leader who can combine premium brand building with measurable performance marketing and turn marketing into a real driver of profitable growth.

This is a senior role with significant autonomy and direct cooperation with the CEO.

Your mission

You will build and lead the marketing function at Fine Spirits — from strategy and brand positioning to customer acquisition, retention, e-commerce growth and new brand launches.

You will be expected to think strategically, work with data and execute.

What you will own

• Brand & Premium Positioning
• Develop and execute Fine Spirits' overall marketing and brand strategy
• Build Fine Spirits into a recognizable premium alcohol platform
• Develop positioning, brand architecture, tone of voice and communication strategy
• Build storytelling around premium brands, producers, rarity, quality and expertise
• Identify opportunities to introduce and scale new premium brands in Poland
• Develop partnerships, collaborations, tastings, events and other brand-building initiatives
• Ensure consistent brand experience across e-commerce, retail, B2B and APP
• Digital & Performance Marketing
• Lead digital acquisition strategy across Meta and other relevant channels
• Oversee SEO, GA4, Google Search Console, CRM and email marketing
• Develop retention, remarketing and marketing automation
• Improve conversion rates and customer journeys
• Develop content and creator/influencer marketing
• Build and optimize customer funnelsUse e-commerce analytics to identify growth opportunities
• You don't need to personally operate every advertising platform every day — but you must understand how they work, know what good performance looks like and be able to challenge agencies and external partners.

Data & Commercial PerformanceWe are not looking for someone who manages marketing based on opinions or vanity metrics.

You should naturally think in terms of:

Revenue

• Gross Margin
• CAC
• LTV
• ROAS
• MER
• Conversion Rate
• AOV
• Retention
• Contribution Margin
• Marketing ROI
• Every major marketing initiative should have a clear hypothesis, measurable objective and expected commercial outcome.

You will work closely with the CEO, CFO and Sales Team to connect:

Traffic → Leads → Customers → Revenue → Gross Profit → Repeat Purchases → LTV

Who we are looking for

You are someone who:

Thinks like an owner, not an employeeIs highly proactive and entrepreneurial

• Makes decisions based on data and economicsIs both strategic and hands-onMoves fast and takes ownershipIs comfortable with ambiguity and changing priorities
• Can build and manage a team
• Can effectively manage agencies, freelancers and external partnersHas high standards for quality and performance
• Understands that the ultimate purpose of marketing is profitable growthRequirements4+ years of marketing experienceAt least 1 year in a senior marketing leadership role
• Strong understanding of brand strategy and premium positioning
• Strong knowledge of digital and performance marketing
• Practical understanding of Meta Ads, SEO and GA4Experience with e-commerce and customer funnels
• Understanding of CRM, retention and lifecycle marketing
• Strong analytical and commercial thinking
• Experience managing marketing budgets
• Experience managing teams and/or agencies
• Excellent understanding of how marketing contributes to business performance
• Experience that will be a strong advantage
• Alcohol & spirits
• Premium / luxury consumer brands
• FMCGE-commerce
• Retail
• Automotive
• Hospitality
• Other highly regulated consumer categories
• Launching and scaling brands in Poland
• Omnichannel businesses
• Marketing in regulated industries
• Experience in alcohol marketing in Poland is a major advantage.

We are also open to candidates from other regulated industries such as pharmaceuticals, healthcare, financial services, cosmetics, supplements or similar categories.

What success looks like

Your success will be measured by your ability to build a marketing system that delivers:

Stronger Fine Spirits brand recognition

• Sustainable customer acquisition
• Higher e-commerce conversion
• Higher retention and repeat purchases
• Growing customer LTV
• More efficient marketing spend
• Stronger performance of premium brands
• New customer acquisition channels
• Better integration between B2C, e-commerce, retail and B2BMeasurable contribution of marketing to revenue and profitabilityWhy Fine Spirits?

This is not a role where you will simply receive a marketing budget and execute someone else's strategy.

You will have the opportunity to build the marketing function, shape the brand and directly influence the growth of the company.

You will work closely with the CEO and have a high level of autonomy and ownership.

If you are looking for a role where you can build something rather than maintain something, this may be the right opportunity for you.

Recruitment processWe want to keep the process straightforward:

CV / LinkedIn screening

Introductory interview

Marketing & commercial caseFinal interview.

If you are a strategic thinker who is also an operator, understand premium brands and digital growth, and want to build a category-leading company — we would like to meet you.