Business Development Manager (Specialized Software Agency)

WAYF is a content platform engineering practice.

Since 2020, our team of 25+ people, primarily based in Poland and working globally, has built content platforms, digital products, and websites for enterprises, institutions, and funded companies. We specialize in content platforms, CMS migrations, and fixed-scope software projects. We are a Payload Partner and Top Contributor and a Framer Enterprise Expert.

Our work includes enterprise platform projects for large enterprises, public institutions, established companies, and startups. For more details see our website.

About the role

You will be selling focused, proven services backed by recognizable clients, published case studies, technical expertise, and a senior delivery team.

We are looking for a Business Development Manager to own new business development, from account research and first contact through discovery, proposal, and handoff to delivery. Your prospects will usually be digital, marketing, product, and technology leaders who need to replace a legacy CMS, improve a content platform, or deliver a complex digital project with a dependable external team. You will work closely with WAYF’s founders and technical specialists during qualification, scoping, and proposal development.

We have built our sales processes already but we're flexible enough to reconsider where necessary.

Because of our specialization, highly narrowed ICP, and a rare set of success stories at our company size (Fortune 500 & established public institutions), we have a highly sellable product in our hands. We're looking for someone that feels comfortable starting at an base salary and earning way-above-market via commission.

What you will doResearch target companies and decision-makers.

Build prospect lists and run outbound through email and LinkedIn.

Qualify opportunities and lead discovery calls.

Gather business context before involving our product & technical team.

Coordinate proposals, follow-ups, and commercial next steps.

Collaborate on writing cold emails, LinkedIn messages, and post-call summaries.

Keep the CRM, pipeline stages and opportunity values accurate.

Remain the commercial point of contact until delivery takes over.

You will receive well-defined services, strong case studies with attractive success metrics, founder involvement, and technical presales support.

What we are looking forAt least 2 years of B2B sales experience.

Experience in technology services, a software or digital agency, IT consulting, or a related environment.

Hands-on outbound experience, including research, prospecting, follow-ups, and meeting generation.

Confidence leading discovery calls with non-technical and technical stakeholders.

Experience working with a CRM, pipeline, and basic sales metrics.

Professional English for international clients and communicative Polish for internal collaboration.

Consistent execution and comfort working independently in a remote environment.

Open, direct communication and the ability to give and receive feedback.

Nice to have

Experience selling CMS, e-commerce, migrations, custom software, or consulting services.

Understanding of discovery, workshops, project briefs, and software proposals.

Experience with email sequencing, lead enrichment, or sales automation tools.

Interest in using AI to improve research and repetitive sales work.

Openness to occasional in-person client or team meetings.

Compensation

Guaranteed base: 11,000-15,000 PLN net plus VAT per month on B2B, depending on experience.

Sales bonus: additional compensation linked to the new business you help generate and close.

Realistic estimated total: 16,000-24,000 PLN net plus VAT per month at average performance.

Strong performance can exceed this range, there is no hard cap.

How we workInside WAYF, feedback is fast and honest. People are kind, curious, and self-driven. We care about the quality of our work and how we work together.

You will have considerable autonomy over how you organize your day. We care about consistent execution, transparent communication, and measurable outcomes rather than micromanagement.

Benefits

Fully remote work with flexible working hours.23 paid vacation days per year, prorated during your first year.

Additional paid days off during annual team retreats.

Private healthcare, including dental coverage.

Multisport package.

A new MacBook laptop (M4 or newer)A paid 30-minute lunch break each working day.

Regular progress reviews, salary increases, and promotion opportunities.

Recruitment process

Introductory call covering the role, compensation model, and mutual expectations.

A take-home task to evaluate your skills (~45 minutes).

Sales interview focused on your experience, process, and approach to selling WAYF.

Final founder conversation and decision.

Learn more about our services and work at wayf.ai.

WAYF is committed to an open, inclusive workplace where everyone belongs. We do not discriminate based on race, ethnicity, nationality, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, neurodivergence, pregnancy or parental status, marital or family status, or any other characteristic protected by law.

By submitting an application, you agree that your personal data may be collected, processed, and retained solely for managing and assessing your candidacy.