Brand Manager

Develop and implement growth strategy for assigned brands to drive brand sales, market share growth and brand equity, Conduct market analysis to identify growth opportunities, risks, and competitive positioning, create and execute respective action plans (Where to Play and How to Grow), Identify, develop and launch relevant product innovations and channel-specific packs, Develop and execute brand activation plans to achieve brand growth, market share and financial KPIs, Lead price analysis and price changes, Develop brand positioning and brand assets (e.g. creatives, POSm, educational materials) to drive awareness and trial/recommendation among consumers and healthcare professionals (pharmacists, doctors), Analyze brand performance and create mitigation plans to achieve planned results, Together with cross-functional teams (such as Trade Marketing, Sales, Expert Marketing), create strong launch plans, trade plans, HCP activation plans, Prepare annual media plans, monitor and analyze the effectiveness of media campaigns, Create, execute and update product artworks for assigned portfolio, Reliable, data-based demand planning of assigned portfolio, Manage brand budgets, ensuring efficient allocation of resources and adherence to financial targets. Bachelor’s degree in Marketing, Business Administration, or a related field, 3+ years of experience in brand marketing, with a strong focus on FMCG or consumer healthcare, Proven experience in brand management, brand strategy, and new product development and launches, media planning (including digital media), Growth mindset, ability to inspire and motivate teams, Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions, High financial acumen, understanding of P& L, Familiarity with consumer and market researches, Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions, Creative mindset with a passion for consumer insights and innovation in marketing strategies, Exceptional project management skills with a track record of managing multiple priorities and deadlines, English proficiency (regular contact with Global Marketing team), Proficiency in MS Office (Excel, Powerpoint), Driving license B