Senior/Regular Digital Analytics Specialist

Project description:

We are looking for a Digital Analytics Specialist to support data-driven decision-making across digital products and marketing initiatives.

The role focuses on delivering actionable insights through advanced analytics, structured analysis projects, dashboard development, and tracking validation. You will work on improving digital performance by identifying optimization opportunities across user journeys, campaigns, and product experiences.

You will collaborate closely with Marketing, Product, UX, and Engineering teams to ensure high-quality data collection, insightful reporting, and continuous optimization of digital touchpoints.

We're looking for someone who can join the project immediately on a freelance/b2b basis. The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance.

Tech stack:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio (Google Data Studio)
• Power BI
• Hotjar / FullStory (or similar session replay tools)
• Excel (advanced: pivot tables, lookups, data analysis)
• SQL / BigQuery (nice to have)

Main responsibilities:

Lead and contribute to deep-dive analysis projects across:

• Campaign performance
• User experience (UX) and behavioral insights
• Conversion funnels and e-commerce performance
• Product analytics and feature usage
• Site pathing and engagement analysis

Conduct A/B test analysis and provide statistically sound recommendations

Design, build, and maintain dashboards:

• Develop new reporting solutions
• Improve existing dashboards and frameworks
• Ensure data quality and business alignment

Perform tracking validation and analytics QA:

• Validate GA4 and GTM implementations
• Support site launches and feature releases
• Troubleshoot tracking and data inconsistencies

Analyze emerging traffic patterns:

• AI-driven traffic and AIO content
• Traffic sources and behavioral trends
• Changes in engagement and performance

Deliver ad-hoc analysis:

• Translate business questions into structured analyses
• Provide actionable insights and recommendations
• Support stakeholders across Marketing, Product, and UX

About Spyrosoft

Spyrosoft is an authentic, cutting-edge software engineering company, established in 2016. In 2021 and 2022, we were among the fastest growing technology companies in Europe, according to the Financial Times. We were founded by a group of tech experts with established backgrounds in software engineering, who created an ‘engineer-to-engineer’ workplace, powered by enthusiasm, fairness and authentic relationships. Having a unique offering, which bridge the gap between technology and business, we specialise in technology solutions for industry 4.0, automotive, geospatial, healthcare & life sciences, employee experience & education and financial services industries.