Marketing Lead DACH (m/w/d), 100% remote, B2B contract

About the role

WEBCON is a low-code business process automation platform used by enterprises across Europe and beyond. We're looking for a German-speaking marketing professional to own marketing in the DACH market (Germany, Austria, Switzerland). You'll plan and run omnichannel campaigns, manage events and media relations, and be accountable for both pipeline results and WEBCON's brand visibility in the region.

This is a hands-on role with real ownership. You set the plan, carry it out and answer for the numbers.

What you'll own

• Strategy and planningbuilding and running the DACH marketing plan in line with Sales, Growth and Partner Channel prioritiesusing customer insights, market trends and competitor data to shape positioning and messaging for German-speaking audiencesmanaging the regional marketing budget to get the most out of itOmnichannel campaigns (paid and organic)planning, preparing and launching integrated campaigns across LinkedIn, Google Ads, email, web, content and socialcreating and localizing German-language content: landing pages, emails, ads, social posts and sales enablement materialsrunning lead generation and outbound campaigns together with Sales, and building nurturing flows with the email, performance and web teamstesting, measuring and optimizing campaigns all the time
• Eventsplanning and running the DACH event calendar: trade fairs, conferences, partner events, roundtables and webinarsowning each event from concept and logistics to promotion, follow-up and ROI reporting
• Media relations and brand visibilitybuilding relationships with German-language trade media, analysts and industry influencersmanaging PR activities and coordinating external PR and performance marketing agenciesgrowing WEBCON's share of voice and brand awareness in the DACH region
• Results and reportingtaking responsibility for hard KPIs: MQLs, SQLs, pipeline contribution, cost per lead and campaign RO
• Itracking brand visibility metrics such as reach, share of voice, media coverage and engagementreporting regularly to marketing leadership and DACH SalesWhat you bring
• German at native level and very good Englishdeep understanding of the DACH B2B market, its buyers and how they make decisionsa proven track record of planning and running B2B campaigns on your own, from strategy to executionexperience with both paid (LinkedIn Ads, Google Ads) and organic channelsexperience organizing B2B events and trade fairsexperience in PR or media relations, ideally with German-language trade pressstrong copywriting skills in Germancomfort working against hard KPIs and turning data into decisionshands-on use of HubSpot (or similar), LinkedIn Campaign Manager, Google Ads, GA4 and AI tools for research, content and executionhigh ownership and independence, with the ability to run several initiatives at onceNice to haveexperience in SaaS, enterprise software or B2B technology marketingexperience working with a partner or channel ecosystema network among DACH media, event organizers or industry associations
• What we offera B2B contract100% remote work from anywhere in the DACH regionreal ownership of a whole market, with direct impact on growthbudget and tools to carry out your plans, plus support from Content, Design, Performance and Sales teamsa fast-moving international team with short decision paths