Global Brand Manager (f/m/d)

Schwabe Group Show all offers

Karlsruhe

Expires Oct 3, 2026

15 days ago

In short

Global Brand Manager (f/m/d) for Schwabe Holding in Karlsruhe. Full-time, permanent role starting 01.01.2027. Responsibilities include global brand leadership, strategy, innovation, and performance analysis. Requires degree, brand management experience, digital marketing skills, and fluent German/English.

Keywords

brand management marketing strategy digital marketing innovation management performance analysis project management OTC Consumer Health FMCG

AI-written summary based on the listing content.

Introduction

About Schwabe Holding

From Nature. For Health. Dr. Willmar Schwabe is the world's leading manufacturer of herbal medicines. As a family-owned company with over 150 years of history and around 4,000 employees worldwide, we stand for products of exceptionally high quality. To promote the health of people all over the world, we rely on modern research, customer orientation and competent and motivated employees.

It starts with nature. With you. Join us in shaping the next growth chapter of one of Schwabe’s Global Focus Brands across international markets as

Global Brand Manager (f/m/d)

Location: Karlsruhe, hybrid Company: Schwabe Holding Division: Commercial Start: 01.01.2027 Type of employment: Full time Time limit: Permanent employment contract

Tasks

Global Brand Leadership: Together with the Health Interest Lead, you translate the global Cough & Cold strategy into market impact, ensuring consistent positioning, messaging and visual identity while enabling smart local adaptations.
Global Brand Strategy & Direction: Based on consumer, category and market insights, you co-create the global brand strategy and turn priorities into impactful brand, innovation and communication initiatives.
Innovation, Portfolio & Brand Management: You lead global launches, re-launches, activation and innovation projects end-to-end, orchestrating cross-functional HQ teams and markets through influence rather than line authority.
Market Enablement & Influence: You inspire, challenge and enable local brand teams through global frameworks, tools and best-practice sharing.
Insight-Driven Performance Management: You analyse category, competitor and brand performance and translate market research and insights into clear recommendations and growth opportunities.

Profile

Professional qualifications: Degree in business administration, marketing or a comparable field, combined with solid project management know-how.
Experience: Several years of end-to-end brand management in OTC, Consumer Health or branded FMCG; international or cross-market experience is highly valued
Skills and competencies: Solid digital-marketing understanding, ideally including websites/SEO, digital activation and AI-enabled marketing, combined with strong presentation and facilitation skills.
Personal strengths: You combine strategic clarity with hands-on execution and know how to influence stakeholders without formal authority.
Language Proficiency: Fluent German and English, written and spoken.

We offer

Compensation: competitive compensation including bonus payments, occupational disability and retirement insurance
Work-Life-Balance: 40-hour week with flexible working hours, 30 days vacation based on a full-time week plus additional days off
Health and well-being: Occupational health services, sports activities (e.g., yoga), and fresh meals in our cafeteria.
Learning and development: Access to our academy and external training providers
Additional perks: Sabbatical options, free parking, fitness and leisure discounts, and a welcoming family-business atmosphere.