CRM & Marketing Automation Specialist (m/f/d)

Who We AreWe are a global content, creative and digital organisation delivering high-quality marketing solutions across platforms, campaigns and multi-market ecosystems. Our teams combine creativity, technology and operational expertise to deliver scalable, data-driven experiences for global brands.

Job SummaryWe’re looking for a CRM & Marketing Automation Specialist to manage the end-to-end execution of email campaigns and automated customer journeys.

You’ll work hands-on with campaign production, marketing automation, audience segmentation, testing and optimisation, while collaborating with international client and agency teams.

Responsibilities

Build, configure and deploy email marketing campaigns across central and local markets.

Create and manage automated workflows and customer journeys, including onboarding, retention and reactivation programmes.

Build audience segments and support data-driven targeting and personalisation.

Configure triggers, conditional logic, dynamic content and scheduling rules.

Perform end-to-end QA and testing of campaigns, automations and segmentation.

Manage A/B testing and troubleshoot campaign or deployment issues.

Monitor active campaigns and automations and identify opportunities for optimisation.

Work closely with stakeholders to ensure accurate and timely campaign delivery.

Requirements

Experience with CRM or marketing automation platforms.

Hands-on experience in email campaign production and deployment.

Experience building automated workflows or customer journeys.

Good understanding of audience segmentation, personalisation and campaign testing.

Strong attention to detail and problem-solving skills.

Ability to manage multiple campaigns and priorities at the same time.

Good command of English and confidence working in an international environment.

Nice to have

Experience with Iterable.

Knowledge of platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo or HubSpot.

Experience with multi-market CRM campaigns.

What we offer

• Flexible hybrid work: 3 days in the office, 2 days from home
• Private healthcare coverage
• Sports or fitness allowance
• Projects for global, well-known brands
• Access to an online learning platform and English courses
• Collaborative and supportive international team