Measurement Implementation Expert, gTech Ads GCS (German)

Technologies we use

About the project

Your responsibilities

• Develop a deep understanding of client needs basis their Marketing Objectives (MOs)/Core Business Objectives (CBOs), measurement objectives and provide optimal measurement strategy and define right Key Performance Indicator (KPIs) based on their eligibility criteria.
• Design and execute measurement studies (Conversion Lift studies, Marketing Mix Modeling (MMM) calibrations etc.) for clients and optimize for success ensuring there is a StatSig read on uplift.
• Apply deep knowledge of measurement platforms (e.g Ads, GeoX or CL platforms) and advanced analytical skills to design measurement studies, and triage to ROI analysis on broader media plans, analyzing attribute lift, across channels to inform the right channel strategy.
• Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Our requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience translating raw quantitative data into clear, actionable insights.
• Ability to communicate in German fluently to support client relationship management in this region.

Optional

• Master's Degree in Analytics and digital advertising measurement certifications.
• 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
• Ability to operate self-sufficiently and also collaborate as part of a tight-knit team.
• Ability to work in fast-paced environments with effective time-management skills.

Benefits