Marketing Manager Web3

In 2011, young Polish entrepreneur Jakub Chmielniak took a leap of faith and bet everything on a bold vision. Driven by a passion for distinctive design and fearless ideas, he founded Lethe, a lifestyle powerhouse that has steadily expanded its presence across the global fashion and emerging technology markets.

The company's journey began with Mr. Gugu & Miss Go, a vibrant fashion brand known for its bold, eye-catching designs. Today, Lethe's portfolio includes internationally recognized brands such as Carpatree, Bittersweet Paris, Aloha from Deer, and Basiclo, a modern heritage label that blends timeless style with contemporary craftsmanship. Beyond fashion, Lethe develops and scales innovative technology projects, investing in AI, Web3, digital products, and next-generation consumer experiences. By combining creativity, technology, and entrepreneurship, the company continues to build brands and platforms that resonate with audiences worldwide.

Your Responsibilities

Develop and execute the marketing strategy for an AI/Web3 project.

Expand the brand's presence across social media platforms, including X (Twitter), LinkedIn, Discord, Telegram, Instagram, and TikTok.

Co-create and grow an engaged community around the product.

Plan and manage marketing campaigns and growth initiatives.

Build and maintain partnerships with influencers, strategic partners, and brand ambassadors.

Create content calendars and oversee content publication.

Analyze marketing performance and optimize KPIs.

Monitor trends in AI, Web3, and digital marketing.

Collaborate closely with creative, sales, and product teams.

Organize community engagement activities and drive user activation.

Build and strengthen the brand's reputation in international markets.

Report on campaign performance and recommend new marketing initiatives.

RequirementsAt least 4 years of experience in marketing, including experience in the Web3 industry.

Proven ability to deliver results regardless of changing business circumstances.

Strong decision-making skills under pressure and in fast-paced environments.

Deep understanding of digital media, the internet, influencer marketing, and digital advertising.

Experience in budget planning and management, with strong knowledge of marketing tools and performance metrics.

Results-driven mindset with a strong determination to achieve business objectives.

Fluent English proficiency (minimum C1 level).

What We Offer

The opportunity to work for one of the leading companies in the e-commerce and Web3 space.

Competitive compensation tailored to your skills and experience.

Collaboration with top-tier industry professionals.

Excellent opportunities for professional growth through mentorship, knowledge sharing, and hands-on experience.