Head of Growth & Agency Development

[ENG]

Position Summary

We are looking for an entrepreneurial marketing leader who can both execute digital marketing campaigns and build a marketing agency from the ground up.

Initially, this role will focus on generating qualified leads and improving online growth for our own businesses and projects. Over time, the successful candidate will build a team, develop service packages, create scalable processes, and grow an in-house marketing department into a client-facing digital marketing agency.

This is a hands-on and strategic role for someone who understands digital marketing as a complete business growth system: lead generation, paid advertising, SEO, landing pages, analytics, automation, AI tools, sales funnels, and client acquisition.

The role will report directly to the company founders/board.

Key Responsibilities:

Marketing Execution

• ⁠ ⁠Develop and execute digital marketing strategies for our own businesses and future clients.
• ⁠ ⁠Build, test, and optimize landing pages focused on lead generation and conversion.
• ⁠ ⁠Manage Google Ads campaigns, including search, display, remarketing, and conversion tracking.
• ⁠ ⁠Manage paid social campaigns across platforms such as LinkedIn, Meta, Instagram, and other relevant channels.
• ⁠ ⁠Develop and execute SEO strategies, including keyword research, technical SEO, content planning, and website optimization.
• ⁠ ⁠Create and manage lead generation campaigns for B2B and service-based businesses.
• ⁠ ⁠Track, analyze, and improve campaign performance, ROI, conversion rates, and lead quality.
• ⁠ ⁠Use AI and automation tools to improve marketing processes, content production, campaign management, analytics, and reporting.
• ⁠ ⁠Work with CRM systems, tracking tools, analytics platforms, and marketing automation tools.

Agency Development:

• ⁠ ⁠Build a scalable marketing department that can later operate as a client-facing agency.
• ⁠ ⁠Create marketing service packages, pricing models, and commercial proposals.
• ⁠ ⁠Develop client onboarding, project delivery, reporting, and account management processes.
• ⁠ ⁠Hire, manage, and coordinate freelancers, contractors, agencies, and employees.
• ⁠ ⁠Build and manage a high-performing marketing team.
• ⁠ ⁠Support the growth of the agency’s external client portfolio.
• ⁠ ⁠Help define the agency’s positioning, target clients, services, and go-to-market strategy.

Qualifications:

• ⁠ ⁠5+ years of hands-on experience in digital marketing, growth marketing, or performance marketing.
• ⁠ ⁠Strong knowledge of Google Ads, SEO, landing pages, lead generation, analytics, and conversion optimization.
• ⁠ ⁠Experience managing marketing budgets and measuring ROI.
• ⁠ ⁠Experience with B2B marketing, service-based businesses, or consulting projects is strongly preferred.
• ⁠ ⁠Previous agency, consulting, or team leadership experience is a strong advantage.
• ⁠ ⁠Good understanding of AI tools, automation, CRM systems, and marketing technology.
• ⁠ ⁠Ability to work both strategically and hands-on.
• ⁠ ⁠Strong analytical, organizational, and communication skills.
• ⁠ ⁠Entrepreneurial mindset with a desire to build, scale, and manage a business unit.
• ⁠ ⁠English is required. Polish, Ukrainian, or Russian would be an advantage.

Success Looks Like:

• ⁠ ⁠Consistent growth in qualified leads for our own businesses.
• ⁠ ⁠Strong campaign ROI and measurable revenue contribution.
• ⁠ ⁠Improved website performance, conversion rates, and lead quality.
• ⁠ ⁠Established marketing processes, reporting systems, and delivery standards.
• ⁠ ⁠Successful hiring and management of a marketing team.
• ⁠ ⁠Development of clear service packages and client onboarding processes.
• ⁠ ⁠Launch and growth of a profitable client-facing marketing agency.

Compensation Structure:

• ⁠ ⁠Base salary depending on experience 12,000 PLN - 20,000 PLN
• ⁠ ⁠Performance-based bonus linked to lead generation, revenue growth, and agency development.
• ⁠ ⁠Potential long-term growth opportunities as the agency expands.

Why Join Us?

This is a rare opportunity to start as a hands-on growth marketer and evolve into the leader of a full-service digital marketing agency backed by an established business.

You will have the opportunity to build the marketing direction from the ground up, work directly with decision-makers, develop internal projects, create services for external clients, build a team, and grow a scalable agency model.