CRM & Marketing Automation Specialist (m/f/d)

Who We Are

We are a global content, creative and digital organisation delivering high-quality marketing solutions across platforms, campaigns and multi-market ecosystems. Our teams combine creativity, technology and operational expertise to deliver scalable, data-driven experiences for global brands.

Job Summary

We’re looking for a CRM & Marketing Automation Specialist to manage the end-to-end execution of email campaigns and automated customer journeys.

You’ll work hands-on with campaign production, marketing automation, audience segmentation, testing and optimisation, while collaborating with international client and agency teams.

Responsibilities

• Build, configure and deploy email marketing campaigns across central and local markets.
• Create and manage automated workflows and customer journeys, including onboarding, retention and reactivation programmes.
• Build audience segments and support data-driven targeting and personalisation.
• Configure triggers, conditional logic, dynamic content and scheduling rules.
• Perform end-to-end QA and testing of campaigns, automations and segmentation.
• Manage A/B testing and troubleshoot campaign or deployment issues.
• Monitor active campaigns and automations and identify opportunities for optimisation.
• Work closely with stakeholders to ensure accurate and timely campaign delivery.

Requirements

• Experience with CRM or marketing automation platforms.
• Hands-on experience in email campaign production and deployment.
• Experience building automated workflows or customer journeys.
• Good understanding of audience segmentation, personalisation and campaign testing.
• Strong attention to detail and problem-solving skills.
• Ability to manage multiple campaigns and priorities at the same time.
• Good command of English and confidence working in an international environment.

Nice to have

• Experience with Iterable.
• Knowledge of platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo or HubSpot.
• Experience with multi-market CRM campaigns.

What we offer

• Flexible hybrid work: 3 days in the office, 2 days from home
• Private healthcare coverage
• Sports or fitness allowance
• Projects for global, well-known brands
• Access to an online learning platform and English courses
• Collaborative and supportive international team