About the company

The IOTA Foundation is a not-for-profit organization established in 2017 and headquartered in Berlin, Germany. The Foundation’s mission is to drive the development and standardization of new distributed ledger technologies (DLTs) that enable permissionless innovation ecosystems. To realize this potential the IOTA Foundation is actively building a collaborative of developers, start-ups, private enterprises, and government, civil society and academic institutions.

Your tasks

Job Summary

Responsibilities & Requirements

Strategic Framework Development: Develop and implement data-driven strategies for ecosystem growth, including identifying target market segments and tailoring approaches for user and developer acquisition and retention. Market Segmentation and Opportunity Identification: Focus on target regions and market segments to effectively promote IOTA and Shimmer, and their EVM networks, with the goal of growing their ecosystems. Integrated Campaign Management: Create and manage both on-and-offchain marketing campaigns, encompassing localized activities such as events, webinars, roundtables, sponsorships, community outreach, and incentive programs. Analytics and Market Insight: Utilizing various analytics tools to track key performance indicators, monitor the effectiveness of campaigns, and adapt strategies based on data insights. Identify and evaluate market opportunities, customer segments, and competitive landscapes to inform strategic decision-making. Monitoring market trends and competitor activities, translating these insights into actionable strategies to maintain competitiveness and capture new market segments. Partner Relationship Building: Build and maintain relationships with partners, industry organizations, and associations, leveraging these connections for marketing opportunities and co-promotions. Brand and Marketing Initiatives: Lead efforts to enhance brand awareness and user adoption, including content creation and the development of scalable marketing processes.

Skills & Qualifications

2-5 years of experience in marketing, business development, or ecosystem growth, preferably within the Web3 or technology sector. Proven experience in developing on- and off-chain incentive and growth campaigns. Deep understanding of Web3 technologies and their applications, including blockchain, decentralized protocols, DeFi, NFTs, DAOs, and smart contracts. Proficiency in partnership management, lead generation, and pipeline management using CRM tools like Airtable. Demonstrated ability to develop and manage growth/marketing grant or funding programs. Strong analytical skills for market data analysis and growth strategy development. Excellent communication skills, capable of articulating complex technical concepts to diverse audiences. Experience with performance marketing and strategic partnerships. A proactive mindset, comfortable in a fast-paced and evolving environment.