C2-level English proficiency (native-level fluency) is required, both written and spoken., 7+ years of hands-on performance marketing experience, with deep expertise in Paid Search, Paid Social, Display, and Video., Proven track record managing paid advertising budgetsExperience directing strategy for B2B lead generation campaigns., Strong understanding of paid search tactics including match types, bidding strategies, ad copywriting, and conversion tracking., Demonstrated experience with A/B testing across ad copy, creatives, headlines, CTAs, landing pages, and audience segments., Familiarity with advanced Google Ads campaign types (Performance Max, Demand Gen, YouTube, App Campaigns) in addition to traditional search., Proficiency with Excel/Google Sheets and strong presentation skills (able to clearly translate data into actionable insights for senior audiences)., Comfortable using bid management platforms (e.g. Skai, Marin) to optimize performance., Excellent communication and collaboration skills; able to advise both internal “clients” (local centers/regions) and senior leadership., Strong interest in AI and automation, with openness to experimenting with tools and workflows that create efficiencies in reporting, optimization, and insights., Proficiency on Google Analytics and HubSpot.

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