JOB SUMMARY

Support the strategic planning and execution of advertising and partnership marketing programs for Oceania Cruises. This role manages campaign implementation across traditional paid media channels and leads day-to-day coordination of partnership marketing initiatives that enhance brand visibility and demand generation. Working closely with the Senior Director, this role ensures all advertising and partnership activations are optimized for performance, creative alignment, and return on investment.

DUTIES & RESPONSIBILITIES

• Responsible for translating big picture business challenges into paid media solutions measured by a variety of KPIs including revenue, conversions, leads, and traffic.
• Partners with the Senior Director to plan and execute advertising campaigns across traditional media channels including TV, print, audio, and out-of-home.
• Collaborates with agency partners to manage media planning, buying, trafficking, and reporting for traditional advertising campaigns, particularly linear TV, magazine, and newspaper.
• Oversees partnership marketing programs, including media collaborations, content integrations, and co-branded promotions that align with Oceania Cruise’s target audience.
• Works closely with media agencies and department management in developing budgets, audience strategy, and tactics across media touchpoints
• Develops and directs media testing roadmaps across media channels, with pointed focus on campaign effectiveness, measurement, and increasing revenue.
• Analyzes campaign performance metrics, summarizing insights and optimization recommendations.
• Assists with budget management, including review of authorizations, invoices, and reconciliations to ensure fiscal discipline.
• Develops presentations and status reports to communicate campaign progress and results to internal stakeholders.
• Maintains a strong understanding of the evolving media landscape and partnership opportunities, providing recommendations for testing and innovation.
• Partners cross-functionally with Brand/Product Strategy, Creative Services, Digital Marketing, Analytics, and Print Production teams to ensure alignment on timing, messaging, and execution.
• Manages agency relationships and vendor partners supporting advertising and partnership programs.
• Manages and grow the Senior Specialist in support of paid media and partnerships innovation, process improvements, and development of SOPs
• Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Marketing, Advertising, Communications, or related field

EXPERIENCE

• Minimum 5 years of experience in traditional media planning, advertising, or partnership marketing within a corporate marketing department or agency. Experience with TV, print, audio, and out-of-home media required; digital media experience a plus.

COMPETENCIES & SKILLS

• Experience across media types (including digital)
• Ability to challenge the status quo on traditional advertising channels, notably print and TV
• Robust knowledge of TV, video, and audio landscapes, with a deep understanding of the broader media ecosystem and its impact on day-to-day performance
• Requires strong project management skills, attention to detail, and the ability to operate in a fast-paced environment while balancing multiple priorities.
• Strong research and analysis capabilities, enabling data-driven decision-making and strategic planning.
• Meticulously organized and process-oriented, with demonstrated experience in managing and maintaining project timelines. Proven ability to manage multiple concurrent projects and deadlines with precision.
• Proficient in using media tools and platforms such as VideoAmp, Nielsen ONE/NPOWER, Starch / MRI Simmons, System1, Snowflake / Clean Rooms, Invoca, etc. to drive performance and insights.
• Experience with budget tracking, invoicing, and vendor management.
• Excellent written and verbal communication skills; ability to translate insights into clear recommendations.
• Collaborative and proactive team player with strong interpersonal skills. The role involves frequent collaboration with internal stakeholders across creative, analytics, and marketing operations functions.
• Curiosity and enthusiasm for staying current with evolving media and partnership trends in the luxury travel category.