Not just another Growth Hacker. The first growth owner who builds the engine from scratch. Most growth roles promise “creative freedom” and “impact on strategy”. We don’t promise — we actually mean it. This is not a role inside an existing marketing machine. This is about designing, building, and owning the machine. Your mission There’s a strong product. There’s a clear market pull. There’s a global trend accelerating everything: automation. What’s missing? Someone who understands automation deeply — not as a buzzword, but as a real capability embedded in software products — and knows how to turn it into growth. From positioning to campaigns, from first click to long-term adoption — you’ll connect product, market, and story into one coherent growth system. You’ll define the narrative. You’ll choose the channels. You’ll test, learn, iterate — and make it work. About Workflow Builder. io  Workflow Builder is an open-source, frontend-first foundation for building workflow editors, designed for companies that want to embed automation directly into their products.  While the core is built in the open, the product is designed with enterprise use cases in mind – scalability, flexibility and long-term maintainability.  Developers use it to build and extend workflows. Businesses benefit from faster processes, fewer manual steps and reliable automation at scale. It’s a tool that sits at the intersection of: software development productized automation business efficiency The homepage speaks to business outcomes. The product goes deep for developers.  All of it built to meet enterprise expectations, while staying true to open-source values.  And that balance matters. The product is ready. The feedback is strong. The timing is right. Your job? Bring it to the market and make automation click — for both business and technical audiences. Typical growth role · Follows an existing brand book · Executes planned campaigns · Optimizes landing pages · Creates content based on briefs · Reports on predefined metrics This role at Workflow Builder. io· Defines positioning and messaging · Owns the full growth strategy · Runs paid, organic, and outbound experiments · Builds funnels from scratch · Writes, designs, analyzes — and owns the outcomes What you’ll do · Create and execute a full-funnel B2B growth strategy focused on automation-led products · Build awareness among business decision-makers, product leaders, and technical stakeholders · Craft and test messaging and value propositions grounded in a strong understanding of: automation in software products  the product development lifecycle (from discovery to scale)  · Continuously analyze the competitive landscape — especially automation tools (e.g. n8n and similar platforms) — and translate insights into sharp positioning and differentiation · Launch and optimize paid campaigns (LinkedIn, Google, Reddit — wherever your audience actually is) · Create content that resonates with both business and technical audiences: blog posts, landing pages, email flows, LinkedIn content · Build and manage the core marketing stack (CRM, analytics, automations) · Set up reporting and track what truly drives adoption and revenue · Work closely with founders, sales, and product to align automation capabilities with real market needs You’re a great fit if you · Have 4+ years of B2B/SaaS marketing experience (startup-style), ideally in software or product-led companies · Come from the software world — you understand how products are built, shipped, and scaled · Are genuinely into automation: workflows, integrations, no/low-code tools, embedded automation in products (bonus if you’ve worked with or around tools like n8n) · Have experience working with or growing software products — not just marketing them · Know how to position, test, and iterate without a big team or big budget · Write clear, compelling, no-fluff copy in English (C1+) · Are comfortable owning both strategy and execution · Are curious, independent, and proactive · Enjoy building from scratch and thrive in ambiguity Bonus points for · Experience with DevTools, automation platforms, or AI-driven products · Past work in a seed or Series A startup · Strong product marketing or sales enablement experience · Solid data and analytics skills (GA, HubSpot, Mixpanel, etc.) · Side projects, writing, or a portfolio that shows how you think What we offer · A high-autonomy role with full ownership of marketing from day one · Real decision-making power — your calls shape the go-to-market · Direct collaboration with founders and the product team · Remote-first, async-friendly work culture · A product deeply embedded in the global automation trend · A clean slate — with a solid product already in place Why now? · The product is ready · Automation is accelerating globally · The stage is open This is a rare role for someone who understands software, believes in automation, and wants to build growth — not just run campaigns. Ready to own it? Let’s build it.