Zakres obowiązków

• Develop and implement a loyalty and CRM strategy tailored to the Polish market.
• Manage CRM systems and maintain customer database integrity.
• Design and optimize engagement mechanisms, rewards, and benefits.
• Collaborate with Marketing, Digital, Operations, and IT teams to deliver new functionalities and customer activations.
• Create and implement loyalty lifecycle journeys and targeted engagement campaigns.
• Oversee segmentation, targeting, and automation processes for precision and scalability.
• Work closely with analytics teams to measure impact and continuously improve campaigns.
• Ensure operational excellence in CRM delivery and campaign execution.
• 6-8 years of experience in CRM and loyalty program management.
• Expertise in customer journey mapping, segmentation, and personalization.
• Strong knowledge of CRM platforms (Salesforce, Adobe, Emarsys, or similar).
• Proven experience in managing loyalty or membership programs.
• Solid understanding of customer analytics and data-driven decision-making.
• Hands-on approach with the ability to execute and deliver results.
• Project management and stakeholder management skills.
• Analytical and commercial mindset combined with leadership capabilities.
• Fluent English.
• Work in a leading retail organization trusted by millions of consumers across Europe.
• Competitive salary and clear opportunities for career growth.
• Access to a comprehensive benefits platform.
• Discounts on company products - enjoy your favorite items at even better prices.
• A wide range of training programs, courses, and webinars to support continuous learning.
• Opportunities to improve language skills and collaborate in an international environment.
• Financial recognition for loyalty, including jubilee awards, additional days off, and special discounts for long-term employees.
• A supportive and collaborative work culture that values expertise and knowledge sharing.

Wymagania

• 6-8 years of experience in CRM and loyalty program management.
• Expertise in customer journey mapping, segmentation, and personalization.
• Strong knowledge of CRM platforms (Salesforce, Adobe, Emarsys, or similar).
• Proven experience in managing loyalty or membership programs.
• Solid understanding of customer analytics and data-driven decision-making.
• Hands-on approach with the ability to execute and deliver results.
• Project management and stakeholder management skills.
• Analytical and commercial mindset combined with leadership capabilities.
• Fluent English.

Oferujemy

• Work in a leading retail organization trusted by millions of consumers across Europe.
• Competitive salary and clear opportunities for career growth.
• Access to a comprehensive benefits platform.
• Discounts on company products - enjoy your favorite items at even better prices.
• A wide range of training programs, courses, and webinars to support continuous learning.
• Opportunities to improve language skills and collaborate in an international environment.
• Financial recognition for loyalty, including jubilee awards, additional days off, and special discounts for long-term employees.
• A supportive and collaborative work culture that values expertise and knowledge sharing.