Zakres obowiązków

• Drive the analytical agenda across CRM, loyalty programs, and digital marketing campaigns
• Define, track, and optimize KPIs focused on acquisition, retention, churn, and customer lifetime value (CLV)
• Design and implement customer segmentation models and establish robust test‑and‑learn frameworks
• Collaborate with business and marketing stakeholders to translate insights into actionable strategies
• Lead and mentor a team of analysts, ensuring timely delivery of dashboards, reports, and strategic recommendations
• Build and continuously enhance a comprehensive customer analytics framework
• Conduct in‑depth analysis of shopping behavior and customer segments to inform decision‑making
• Provide actionable CRM and marketing insights that drive growth and engagement

Wymagania

• 5-7 years of experience in customer analytics, marketing insights, or data science, ideally within retail or consumer industries
• Proven expertise in data and CRM analytics, including loyalty program data models
• Advanced proficiency in SQL and business intelligence tools such as Power BI, Tableau, or similar; knowledge of Google Analytics is essential
• Strong business acumen with the ability to translate complex data into clear, actionable insights
• Skilled in data storytelling, turning analysis into compelling narratives that drive decision‑making
• Demonstrated leadership experience, with the ability to mentor analysts and collaborate effectively across functions
• Meticulous attention to accuracy, clarity, and impact in all deliverables
• Fluency in both Polish and English

Oferujemy

• Work in a leading retail organization trusted across Europe
• Competitive salary, career growth, and comprehensive benefits
• Discounts on company products
• Continuous learning through training, courses, and webinars
• Opportunities to improve language skills and collaborate internationally
• Loyalty rewards, including jubilee awards, extra days off, and special discounts
• A supportive, knowledge‑sharing work culture