Requirements

Optional technologies

HTML

CSS

SQL

Our requirements

• 2+ years first-hand experience in email automation and email marketing software platforms required (e.g. Salesforce Marketing Cloud, Adobe, SalesManago etc).
• Sitecore or other CMS experience is a plus.
• Confident user of Microsoft office (Word, Excel, PowerPoint, Outlook, etc.).
• Working knowledge of HTML, CSS and SQL is an advantage.
• Fluent in written and spoken English & Polish.
• Problem-solving ability through technical expertise.
• Good understanding of end-to-end CRM marketing processes, including strategy, creative development, and operational tasks.
• Experience in the use of marketing automation technology to deliver personalized, omni-channel campaigns and journeys.

Your responsibilities

• Building CRM communication plan to support campaign communication. Managing and driving timely execution of the CRM time schedule.
• Handling operational tasks within Salesforce Marketing Cloud and/or other marketing automation systems, such as:
• preparing preview templates and files for translation, adding links to emails and testing them, UTM tags, SMS tagging, app notifications scheduling, transactional emails setup and local content uploading,
• building scenarios and setting up A/B or multivariant tests,
• building personalized or dynamic emails and landing pages.
• Ensuring CRM communication follows industry policies and best practices.
• Supporting CRM Manager in launching CRM communication in new channels, to develop testing strategies and provide recommendations for optimization.
• Collaborating with different teams to define and implement new platform features and achieve best quality content and designs.
• Contributing to data analysis reviews and apply learnings to future CRM communication to improve performance. Continuously identify unique opportunities to reach customers and to test new ideas.