Proven experience in building large-scale design systems from scratch
Deep expertise in Figma, Tokens Studio, and component-based workflows
Strong working knowledge of HTML, CSS, and React (you understand code, not just inspect it)
Ability to think in design patterns and system architecture, not just UI visuals
Strong communication skills and experience working directly with engineering and CX teams
You’ve supported multiple product teams at once and know how to balance priorities
A passion for structure, clarity, and scalability – with a pragmatic mindset
Experience in e-commerce with a focus on optimizing the customer journey and conversion is very welcome
Excellent communication skills in English
Proactivity in proposing new solutions
Experience with multi-brand design systems and scalable component libraries
Applying structured and systemised design approaches
Your responsibilities
Architect and evolve a large-scale token-based design system used across multiple platforms and brands
Build and document robust, reusable UI components – from first principles
Collaborate closely with interdisciplinary front-end developers and product teams to ensure technical feasibility, performance, and accessibility
Define and maintain design tokens, scales, and semantic abstractions in Token Studio
Guide and challenge the product teams to use the system the right way, not just the easy way, and actively guide and support the product teams to use the right components and patterns to promote a culture of design quality
Lead design system adoption across the organisation, including education and hands-on support
Establish, write, and maintain clear documentation and usage standards
Ensure Figma libraries maintain parity with code and reflect system logic and structure
Identify and refactor outdated components and patterns across the system
Contribute to toolchain improvements that support a healthy design–dev handoff
Manage components by working with product designers from across the organisation to understand component requirements, manage dependencies and prioritise development to meet business objectives
Create innovative concepts, detailed prototypes, and polished UI designs that address user needs and business goals
Conduct qualitative user tests and A/B tests to gather actionable insights and validate design decisions, continuously improving the user experience.
Experience in e-commerce with focus on enhancing the customer journey
Excellent communication skills in English, confidently presenting designs and articulating design rationale to stakeholders.