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Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases?  At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertiser’s strategies. Globally ~$600B is spent on advertising, our team's mission is to measure & improve the efficiency of every single dollar of our client’s ad budget through our leading market research solutions.

As a member of Nielsen’s Marketing Mix practice, you will work with leading advertisers, media agencies and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budget for the future. You will become an expert in our  industry-leading Marketing Mix solution.

RESPONSIBILITIES

• Lead with excellence Marketing Mix with our clients from the lockdown of BQs to Insights through a defined core deliverable.

• Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics and results to clients

• Partner with clients to provide the best marketing plan based on the results of analysis and optimizations

• Develop recommendations based on the insights derived from the analysis, decks and/or scorecards to report results & provide advice, and present to client

• Collaborate with other Nielsen teams to provide holistic support to clients

• Design, execute and present analytic studies to meet clients’ research objectives on the fast moving media landscape

• Focus on collaboration and trust with all the other MMM teams and our clients and foster a culture that encourages Diversity, Inclusion and Self-development.

• Establish enduring client connections with senior decision makers at client by demonstrating on-going value by driving client outcome

• Mentor junior associates in best practices, client communication, and project execution

Qualifications

• Bachelor degree required, advanced degree preferred

• Previous marketing research or analytics experience in FMCG, Finance, Technology, Automotive, etc…

• Experience with analyzing on-line advertising is an advantage

• Enjoy being hands-on with data and analysis

• Consultative story-telling ability to turn data into insights

• Enthusiasm for applying statistical analysis to address business issues

• Comfortable working with large data sets

• Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines

• Strong communication and presentation skills

• Fluent English.

• Experience with Nielsen, Circana and media audience data is a plus