Head of Brands - New Markets

Consulting

-, Poznań+4 Lokalizacje

Josera Petfood

Pełny etat

UoP

Starszy specjalista / Senior

Praca w pełni zdalna

Wymagane umiejętności

budżetowanie

finanse

Handel

sprzedaż

Mile widziane

branża FMCG

język obcy

Opis stanowiska

At Erbacher the food family, we're not just about food; we're about pioneering sustainable nutrition. For over 80 years, our family-run business has been at the forefront of creating innovative, sustainable food solutions for farm animals, pets, and humans alike.

Our mission? To craft the nutrition of tomorrow!

With strong global brands, we're proud that our success is rooted in our collaborative spirit and tradition of innovation.

We're currently looking for a Head of Brands – New Markets who will report directly to the Head of Petfood Brands and play a critical role in actively accelerating business and brand growth in strategic markets. This role will be executed in close collaboration with the Brands team and key internal partners (Sales, Digitalisation, Product Management, etc.) as well as external stakeholders (Importers, Distributors, Marketing Activation, Media, and Research Agencies).

The primary focus of this role is to develop and implement market entry and expansion strategies, ensuring strong brand positioning, commercial success, and consumer engagement in emerging and strategic geographies.

Responsibilities

• Developing and executing market entry and expansion strategies across brand, portfolio, pricing, and positioning.

• Applying local consumer, trade, and competitive insights to tailor market approaches.

• Creating growth plans with integrated financial forecasting and budgeting.

• Collaborating with sales and distribution teams to optimize go-to-market strategies.

• Leading brand investments, media planning, and in-market activations.

• Ensuring consistent brand messaging while adapting to local market needs.

• Monitoring KPIs and using insights to refine strategies and support expansion.

• Aligning brand initiatives with business goals through cross-functional collaboration.

• Building strong external partnerships and acting as a brand ambassador across markets.

Expectations

• Proven track record in developing and implementing brand strategies, including market entry and expansion (ideally in FMCG industry).

• Experience in multi-channel marketing, including digital, trade marketing, and in-market activations.

• Hands-on experience in launching brands in new markets, particularly in CEE or other international regions.

• Strong commercial acumen, including trade, customer, and sales channel understanding, supported by data-driven insights.

• Proven ability to work cross-functionally, coordinating effectively with internal teams (Sales, Digital, Product Management) and external partners (media and activation agencies, distributors, etc.).

• High willingness to travel internationally (depending on business needs).

• Strategic mindset with problem-solving and decision-making capabilities.

• Experience as a Team Leader.

• English C1, other European languages nice to have.

• University degree in Business/Economics/Marketing or Trade & Commercial Management.

Our offer

We create a friendly work environment, focusing on people and providing comfortable conditions for growth. Here’s what awaits you at Josera:

• Flexible work mode (however the role may require quite a lot of business travelling)

• A non-corporate atmosphere

• Holiday and Christmas bonuses

• Gift packages for children and special occasion gifts

• Flexible work arrangements

• Attractive discounts on products (dry food for dogs and cats)

• Private medical care (LUX MED)

• Group insurance and accident insurance

• Free foreign language courses

• MultiSport card

• And, of course, fresh vegetables and fruit in the office 😊

Additionally, you can expect:

• Work (and team-building activities!) in an international setting with experts from various countries, including Poland, Germany, and Ukraine.

• Continuous professional and personal development through dedicated training as part of the Food Family Journey program.

• A supportive working environment with access to modern tools and technology that enhance skill development and work efficiency.

Sounds interesting? Don't wait - apply today! We're looking forward to welcoming you to #erbacherthefoodfamily

Oferta dodana: 12.08.2025

Lokalizacja biura