Must have

• Brand Advocacy

• Brand strategy

• English (Fluent)

• Polish (C1)

Nice to have

• Global brand expansion

• Strategy

Requirements description

What we expect in general

• ~10 years of senior marketing experience in IT consulting or professional IT services.
• Technical audience fluency – deep understanding of developer ecosystems, with the credibility to speak to experts in Scala, AI/ML, and DX.
• Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue.
• Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics.

Nice to have

• Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction.

• Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision.

Offer description

At VirtusLab Group, we build future-ready software that helps businesses reach peak performance. Now, we’re looking for a confident and strategic Head of Marketing (HoM) who will lead and activate marketing across the entire VirtusLab Group, including VirtusLab, plus three specialist & unique brands (Softwaremill, Sensinum, and ReasonField), to deliver growth, greater visibility, and market traction.

About the role It’s a role for a proven marketing leader with a deep understanding of the developer audience, a feel for technical storytelling, and a drive to make a measurable business impact.

A few perks of being with us

• Flexible hybrid work model
• Home office reimbursement
• Language lessons
• MyBenefit pointsP
• rivate healthcare
• Training Package
• Virtusity / in-house training

And a lot more!

Your responsibilities

1. Activate marketing across all brands – work closely with existing marketing teams (VirtusLab & Softwaremill) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences.
2. Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days.
3. Showcase European excellence – promote VirtusLab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US.
4. Unify and differentiate – establish VirtusLab as the Group parent brand while strategically positioning and activating sub-brands where relevant.
5. Act as a visible and authentic ambassador of VirtusLab Group – sharing our story across public channels, conferences, and executive communities to build trust and recognition.
6. Leverage modern AI tools – apply AI-driven tools to boost team productivity, campaign impact, and marketing efficiency.

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