Must have

• Salesforce Marketing Cloud

• English (C1)

Nice to have

• Salesforce Loyalty Management

Requirements description

• Salesforce Marketing Cloud qualifications (Email Specialist, Developer or Administrator) are required. A Salesforce Loyalty Management credential is highly desirable.
• Demonstrable expertise across the SFMC technical stack, including hands-on mastery of AmpScript, SQL, Journey Builder, Automation Studio, and APIs.
• Deep understanding of modern CRM and customer loyalty principles, with experience translating business requirements into technical solutions.
• Proven ability to analyse and report on campaign and loyalty program KPIs (e.g., engagement, tier progression, redemption rates), providing data-driven recommendations for improvement.
• A collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently

Offer description

Support and train the international and off-shore CRM teams, auditing existing processes and leading the rollout of new templates and modules.

• Establish processes to monitor daily email sends, track key metrics, and troubleshoot any deliverability errors.
• Manage Marketing Cloud administration, including the creation and maintenance of Business Units.
• Support the use of Ad Studio and Datorama (Marketing Cloud Intelligence) to extend audiences to paid media and enable integrated campaign analysis.
• Implement A/B testing frameworks by maintaining relevant tags and control groups.
• Stay current with the latest platform features and best practices via Trailheads for both Marketing Cloud and Loyalty Management.

Your responsibilities

1. Strategy & Collaboration
2. Represent the CRM & Loyalty function from a technical development perspective, working closely with other developers and the international SFCC team.
3. Collaborate with the CRM team to design and execute a unified marketing and loyalty strategy, ensuring seamless integration between campaigns and the loyalty program.
4. Become the functional expert on the technical customer and loyalty journey, advising stakeholders on platform capabilities and keeping the team updated on enhancements that drive member value.
5. Manage the relationship with SFMC Signature support, attending check-ins and overseeing technical cases.
6. Technical Development & Implementation

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