Must have

• Boost

• CRM

• Segmentation

• Big Data

• SQL

• Data visualization

• Tableau

• Testing

• English (C1)

Nice to have

• Python

• pandas

• NumPy

• Data science

Requirements description

What We're Looking For

As a CRM Analyst, you'll play a key role in optimizing our current operations and ensuring data-driven decisions.

Required skills:

• +3 years of experience working with CRM or Re-engagement teams' mobile products as a CRM/Marketing/Product Analyst
• Strong experience working with big data, demonstrating excellent SQL knowledge.
• Proficiency with data visualization tools, especially Tableau.
• Demonstrated experience with the process of continuous A/B testing, including detailed performance analysis.
• Experience with Cohort Analysis, customer behavioural lifecycle
• Experience with Customer Lifecycle Management
• Strong analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights.
• Excellent communication and presentation skills, capable of conveying technical findings to both technical and non-technical stakeholders.

Nice to have:

• Knowledge of marketing attribution models and/or tools
• Experience with offers/vouchers and/or loyalty programs or other incentivization strategies is a plus
• Experience with B2C subscription models
• Python + Pandas/Numpy and other data science libraries

Offer description

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with three life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 750+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves.

Candidate journey: ⭕️ Recruiter call ➔ ⭕️ Technical conversation ➔ ⭕️ Meet the hiring manager ➔ ⭕️ Meet the leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Your responsibilities

1. Offer customer engagement and retention insights: Understand key drivers of customer engagement, retention, and churn, use these insights to identify high-impact opportunities across onboarding, pre-churn, retention, and cancellation user journeys to improve customer lifetime value and revenue.
2. Optimising the customer’s journey: Identify key moments of drop-off, friction, high and low value touch points within the customer experience, informing strategies to increase engagement and value.
3. Conducting and Enhancing A/B Test Analyses: Conduct A/B tests across the customer’s lifetime to improve user experience and engagement with our customer journeys. Conducting additional calculations for A/B tests and providing optimization recommendations.
4. Proactive Data Quality Management: Monitoring data integrity, identifying and resolving discrepancies, and collaborating on data source improvements.
5. Conducting Root Cause Analysis: Investigating channel performance trends to identify underlying causes and support strategic decisions.
6. Improving Reporting Efficiency: Design, build, and maintain clear data visualisations and presentations that translate complex data into actionable insights for stakeholders at all levels.

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